Display Driver IC optimizes power use in portable devices.

Press Release Summary:



ArcticLink® II VX2 is used in display sub-systems of phones, netbooks/smartbooks, mobile TV devices, and PNDs. Providing TV-quality visual experience, embedded Visual Enhancement Engine v2.0 leverages pixel-by-pixel processing to be effective in all lighting conditions. Up to 32 Mb embedded frame buffer supports up to WSVGA resolution and 24-bit color depth, while programmable fabric supports suite of Proven System Blocks and customer-specific peripheral connectivity.



Original Press Release:



QuickLogic Announces Availability of Its ArcticLink II VX2 CSSP Solution Platform



  • Up to 80% lower power than a standard backlit LCD while providing a rich, TV-quality viewing experience
  • Reduces processor duty-cycle to further extend battery life with optional integrated frame buffer

    Sunnyvale, Calif.-- QuickLogic Corporation (NASDAQ: QUIK), the lowest power programmable solutions leader, today announced engineering sample shipments of its low power ArcticLink® II VX2 solution platform. With embedded 2nd generation Visual Enhancement Engine (VEE v2.0), Display Power Optimizer (DPO), optional frame buffer, and low power programmable fabric, the ArcticLink II VX2 solution platform is ideal for display path CSSPs for smartphones, multimedia phones, feature phones, mobile internet devices (MIDs), netbooks, smartbooks, mobile TV devices, and portable navigation devices (PNDs).

    The low power ArcticLink II VX2 solution platform incorporates the following key features:
  • The embedded VEE v2.0 provides a TV-quality visual experience. By leveraging pixel-by-pixel processing, VEE is effective in all lighting conditions, including direct sunlight.
  • The embedded DPO intelligently drives the Pulse Width Modulator (PWM) circuitry of the backlights in TFT LCD displays - reducing display power consumption by up to 80%.
  • Up to 32 Mbits of embedded frame buffer using very low power cellularRAM® technology supports up to WSVGA resolution (1024x600) and 24-bit color depth, allowing the mobile processor to be kept in sleep mode while refreshing mobile displays at 60+ frames per second.
  • The programmable fabric supports a diverse suite of fully tested Proven System Blocks (PSBs) and customer specific peripheral connectivity. This provides CSSP customers with faster time-to-market, greater flexibility during market cycles, the lowest possible system power consumption and lower BOM costs.

    "Longer battery life and better display quality have become two of the most important features for portable, media-rich devices of all kinds," said Brian Faith, VP of Worldwide Marketing for QuickLogic. "As recently as a year ago, battery life specifications addressed only talk time and standby time. However, of equal importance today is what some writers have termed as 'YouTube minutes.' Consumers want displays that provide a TV-quality experience, even in direct sunlight, yet don't rob them of precious battery power. The combination VEE v2.0 and DPO is the only solution on the market that fully addresses these issues."

    Availability
    CSSPs based on the ArcticLink II VX2 solution platform are sampling now, and are scheduled for full production availability in Q4, 2009.

    For more information on ArcticLink II VX2, please go to quicklogic.com/vx2

    About QuickLogic
    QuickLogic Corporation (NASDAQ: QUIK) is the inventor and pioneer of innovative, customizable semiconductor solutions for mobile and portable electronics OEMs and ODMs. These silicon plus software solutions are called Customer Specific Standard Products (CSSPs). CSSPs enable our customers to bring their products to market more quickly and remain in the market longer, with the low power, cost and size demanded by the mobile and portable electronics market. For more information about QuickLogic and CSSPs, visit www.quicklogic.com.

    QuickLogic and ArcticLink are registered trademarks, and the QuickLogic logo and VEE are trademarks of QuickLogic Corporation. All other brands or trademarks are the property of their respective holders and should be treated as such.

    Code: QUIK-G

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