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Display Driver IC features integrated controller.

Press Release Summary:



Area Color Organic LED display driver IC, Model LDS518 includes 16 Kbit display RAM, on-chip oscillator, and frame frequency adjustment. With max resolution of 128 x 64 and 4-gray scale color, unit offers programmable display features such as divided area display including flashing function per divided area and 2 screen saver modes. Device is suited for small electronic devices such as MP3, fax machines, printers, and main and sub-displays for mobile phones.



Original Press Release:


Leadis Technology Announces the LDS518 Area Color OLED Display Driver IC


Cost effective solution enabling optimized display resolution and 4-gray scale area color for small display electronic devices

SUNNYVALE, Calif., Feb. 16 - Leadis Technology, Inc. (NASDAQ:LDIS), a leading mixed-signal semiconductor developer of color display driver ICs for small panel displays, today announced the LDS518 Area Color Organic Light Emitting Diode (OLED) display driver IC with integrated controller. The LDS518 is a high-performance, highly integrated device with integrated display RAM, on-chip oscillator and many user programmable display features, enabling very clear, bright display images while using less power. The LDS518 Area Color OLED Display Driver IC, with a maximum display resolution of 128 x 64 and 4-gray scale color, is a cost-effective solution offering optimal price/performance features. The device enables area color display performance with features to enhance the visual communication experience for the user in a wide range of small display electronic devices including MP3, fax machines, printers and main and sub-displays for mobile phones.

"We are excited about the emerging market transition to area color displays in small display electronic devices like MP3 players," said Steve Ahn, President and Chief Executive Officer. "Our OLED display drivers are optimized to provide clear, bright display images and excellent screen uniformity using less power. As a leading supplier of color display driver ICs, we continue to innovate and introduce new products."

"MP3 players -- of which 31.5 million were sold in 2004 -- need simple but eye-catching displays and area color OLEDs are well suited for this purpose. The overall OLED panel market reached $429 million in 2004, and is expected to rise to $1.8 billion in 2007," said Dr. Kimberly Allen, Director Technology and Strategic Research at iSuppli/Stanford Resources.

About the LDS518

The LDS518 has a maximum resolution of 128 x 64. It is a high- performance, highly-integrated device which includes 16K-bit of display RAM (128 x 64 x 2 bit), on-chip oscillator and frame frequency adjustment. The LDS518 has programmable display features such as divided area display including flashing function per divided area and 2 screen saver modes, which is critical for extending the lifetime of OLED displays, thereby reducing the need for additional software development and extending the device battery life.

The device supports 5 industry standard host bus interfaces: 3-wire serial interface, 4-bit and 8-bit interface with 8080-series MPU and 6800-series MPU.

About Leadis Technology, Inc

Leadis Technology, Inc., headquartered in Sunnyvale, California, designs, develops and markets mixed-signal semiconductors that enable and enhance the features and capabilities of small panel color displays used in mobile handset and consumer electronic devices. Leadis' core products are highly integrated, color display driver ICs, which are critical components of displays used in mobile handsets and consumer electronic devices. As a leading supplier of color display driver ICs, Leadis continues to innovate and introduce new products for all handset display technologies such as CSTN, TFT and OLED with advanced features to further enhance the visual communication experience for the user. (LDISG)

For more information visit www.leadis.com

CONTACT: Wayne F. Eng, Director, Marketing, of Leadis Technology, Inc., +1-408-387-8819 or wayne_eng@leadis.com

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