Directed Electronics Introduces New Color Responder Vehicle Security-and-Remote Start Systems at CES


Viper, Python and Clifford Full-Color Remotes are Now Available at Authorized Retailers

VISTA, Calif., Jan. 8 /- Directed Electronics, Inc., (NASDAQ:DEIX), holds number one market share positions in premium home theater loudspeakers, consumer branded vehicle security and remote start systems, and aftermarket satellite radio receivers. Directed is also a major supplier of mobile audio and video whose portfolio of well-known brands includes Polk Audio, Viper, Definitive Technology, Python, Clifford, Orion, Precision Power, Autostart and Astroflex. The company announced today that its new Color Responder vehicle security and remote start systems are now available at Directed dealers worldwide.

The new Viper 7900, Python 1090 and Clifford Matrix 70.5X 2-Way Security and Remote Start systems feature the innovative new Color Responder remote, which uses thin-film Organic Light Emitting Diode (OLED) technology to deliver more than 20 eye-catching, 65K full color animations at 10 frames per second. OLED technology has some significant advantages over other color screen technologies:

o Works brilliantly at night, with no backlighting required
o Draws very little power, and comes with a rechargeable battery and home charger
o Distributed light source for maximum brightness

The new systems are available at thousands of authorized Directed retailers across North America and around the world. MSRP is $719. For more information and a retailer locator, please visit www.directed.com

About Directed Electronics

Headquartered in Vista, California, Directed Electronics (NASDAQ:DEIX) is the largest designer and marketer in North America of premium home theater loudspeakers, consumer branded vehicle security, vehicle remote start and convenience systems, and the largest supplier of aftermarket satellite radio receivers. Directed is also a major supplier of mobile audio and video systems and has exclusive rights to market and sell certain SIRIUS-branded satellite radio receivers and accessories to Directed's existing U.S. retailer customer base. In the home audio market, Directed designs and markets award-winning Polk Audio® and Definitive Technology® premium loudspeakers. Directed's broad portfolio of security products, remote start, hybrid systems, GPS tracking, and navigation systems are sold under leading brands including Viper®, Clifford®, Python®, Astroflex® and Autostart®. Directed's mobile audio and video products include speakers, subwoofers, amplifiers, video screens and digital media players, sold under its Polk MOMO®, Orion®, Precision Power®, Directed Audio®, Xtreme® Directed Video®, Directed Mobile Media® and Automate® brand names. Directed was founded in 1982 and markets its broad portfolio of products through many channels including leading retailers and specialty chains throughout North America and around the world. More information is available at www.directed.com/.

Source: Directed Electronics, Inc.

CONTACT:
Kennedy Gammage,
Corporate Communications Manager of Directed Electronics,
+1-760-599-1325;

Web site: www.directed.com/
http://cesweb.org/default.asp

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