Directed Electronics Enters Vehicle Navigation Category
VISTA, Calif., Jan. 11 /FirstCall/ -- Directed Electronics, Inc. (NASDAQ:DEIX), the largest designer and marketer of consumer branded vehicle security and convenience systems in the United States and a major supplier of car and home audio, mobile video and satellite radio products, announced at the 2006 Consumer Electronics Show that it is entering the vehicle navigation category with the NAV350 Portable Navigation System.
An easy to use plug-and-go portable navigation solution, the NAV350 features a 3.5 inch LCD touch screen and the complete USA map on an SD storage card, with turn-by-turn voice instructions, 1.5 million points of interest, and a built-in MP3 player. The NAV350 comes with a suction cup car mount, AC and 12V chargers, and an internal, rechargeable lithium-ion battery that lasts up to 5 hours. It is truly portable, and features a Pedestrian Mode. Street price is expected to be $699, and the system is scheduled for Q1 availability.
According to Jim Minarik, President and CEO, "Directed has been in the GPS tracking business for several years with cellular and web-based products that allow consumers to locate their vehicle at any time on an internet map or over the phone. We see vehicle navigation as a natural extension of our security and convenience business." For more information on the NAV350, please visit www.directedmobilemedia.com.
About Directed Electronics
Directed Electronics is the largest designer and marketer of consumer branded vehicle security and convenience systems in the United States based on sales and a major supplier of home and car audio, mobile video, and satellite radio products. As the sales leader in the vehicle security and convenience category, Directed offers a broad range of products, including security, remote start, hybrid systems, GPS tracking, and accessories, which are sold under its Viper, Clifford, Python, and other brand names. Directed's car audio products include speakers, subwoofers, and amplifiers sold under its Orion, Precision Power, Directed Audio, a/d/s/, and Xtreme brand names. Directed also markets a variety of mobile video systems under the Directed Video and Automate brand names. In the home audio market, Directed offers Definitive Technology and a/d/s/ premium loudspeakers. In August 2004, Directed began marketing and selling certain SIRIUS-branded satellite radio products, with exclusive distribution rights for such products to Directed's existing U.S. retailer customer base.
CONTACT: Ken Gammage of Directed Electronics, Inc., +1-760-599-1325
Web site: www.directedmobilemedia.com/
