Digital Signage System targets automotive industry.

Press Release Summary:



RoninCast® digital signage system offers wireless approach to managing and delivering real-time, sales-closing information to key areas of automotive dealership. It includes configurable network and content management software, dealer ad planner tools, prepacked content channels, hardware, technical support, and hosting. Optional touch screens interact with customers by delivering detailed product information, competitive comparisons, and dealer inventory on demand.



Original Press Release:



Wireless Ronin Technologies Launches RoninCast for Automotive at Digital Signage Expo in Las Vegas



Wireless Ronin Technologies Launches RoninCast for Automotive at Digital Signage Expo in Las Vegas

MINNEAPOLIS, Feb. 20 / / -- Wireless Ronin Technologies, Inc. (NASDAQ:RNIN), a Minneapolis-based worldwide digital signage provider, announced today the launch of its RoninCast(R) digital signage system specifically designed for the automotive industry. RoninCast for Automotive will be showcased at the Digital Signage Expo held at the Las Vegas Convention Center on February 27-28, 2008.

RoninCast for Automotive was developed based on the expertise gained from the company's extensive experience in delivering large scale interactive sales support solutions to automotive manufacturers and dealers.

"RoninCast for Automotive has been designed to engage today's sophisticated automotive shopper." said Jeffrey Mack, president and CEO of Wireless Ronin Technologies, "We recognize that today's consumer has very specific expectations and demands when they walk into an automotive dealership. Our system not only addresses these expectations but also assists the dealer in managing the sales process. RoninCast for Automotive is the first of its kind for the automotive sector and is another example of our commitment to pioneering innovative solutions for the digital signage industry. Our initiatives in automotive exemplify our goal to provide full-featured, industry specific solutions for each of the verticals that we have targeted."

The RoninCast for Automotive system includes a wireless approach to managing and delivering real-time, sales-closing information to key areas of the automotive dealership. Additionally, the new system includes fully configurable network and content management software, dealer ad planner tools, pre-packed content channels, hardware, technical support, and hosting. Optional touch screens have the ability to interact with customers by delivering detailed product information, competitive comparisons and dealer inventory on demand.

Beyond its in-dealership benefits, RoninCast for Automotive has also been designed to meet the needs of special events like auto shows and mobile marketing tours by integrating powerful lead generation and dealer locator tools.

"By providing the flexibility to integrate brand messaging with regional and local dealer content, RoninCast for Automotive delivers a comprehensive digital signage solution that addresses the ever-changing needs of today's automotive marketers," explained Mr. Mack.

Wireless Ronin Technologies is the Presenting Sponsor of the 2008 Digital Signage Expo. For more information or to register to attend the conference, please visit http://www.digitalsignageexpo.net/.

About Wireless Ronin Technologies

Wireless Ronin Technologies, Inc. (http://www.wirelessronin.com/) is the developer of RoninCast(R), a complete digital signage software solution designed to address the evolving digital signage marketplace. RoninCast digital signage software provides clients with the ability to manage a digital signage network from one central location. The software suite allows for customized distribution with network management, playlist creation and scheduling, and database integration. An array of services is offered by Wireless Ronin to support RoninCast digital signage software, including consulting, creative development, project management, installation, hosting and training. The company's common stock is traded on the NASDAQ Global Market under the symbol "RNIN."

Wireless Ronin(R) and RoninCast(R) are registered trademarks of Wireless Ronin Technologies, Inc. All other trademarks referred to above are the property of their respective owners.

Source: Wireless Ronin Technologies, Inc.

CONTACT: media, Holly Heitkamp, Marketing Specialist, +1-952-564-3560, hheitkamp@wirelessronin.com, of Wireless Ronin Technologies

Web site: www.wirelessronin.com/
http://www.digitalsignageexpo.net/

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