Digital Camera stabilizes hand-shake blurring.

Press Release Summary:




Model DMC-FX100 with 28 mm wide-angle Leica DC lens with 3.6x optical zoom enables users to capture high resolution pictures. Features include f/2.8 brightness, 1/1.72 in. CCD, 12.2-megapixel recording, Venus Engine III, 8-shot per second capability, max ISO setting of 6,400, 1,920 x 1,080 pixel still images, 1,280 x 720 pixel moving images, and 16:9 display. Intelligent Image Stabilization functioning combats motion blur.



Original Press Release:



Panasonic Launches 12.2 Megapixel Premium Compact Digital Camera with High Quality Leica DC Lens



Panasonic, the leading global manufacturer of consumer electronics, has announced the Middle East launch of its latest addition to the Lumix family of high-performance digital cameras - the DMC-FX100. The camera combines a superb, 28 mm wide-angle Leica DC lens that features a 3.6x optical zoom (equivalent to 28-100 mm on a 35 mm film camera) with f/2.8 brightness and 1/1.72-inch large CCD to be the world's first digital camera that achieves 12.2-megapixel high resolution recording.

The Leica DC lens in the FX-100 has been newly developed specifically for this camera, whose 12.2-megapixel recording gives users the creative power to capture stunningly true-to-life high-resolution images with extraordinary resolution, detail and clarity. Panasonic managed to pack the advanced 28mm wide-angle lens and large CCD into a sleek, slim body. Also adding a host of sophisticated features, the new FX100 is a premium camera that moves right to the top of the Lumix FX series of compact, stylish cameras.

"We are pleased to launch the DMC-FX100 in the Middle East. The quality of this camera goes beyond its high specifications and Panasonic has gone to great lengths to make the FX100 a camera so effortless to use that everyone will find it easy to take clear, beautiful pictures every time they shoot," said Yasuo Kimoto, Product Manager, Panasonic Marketing Middle East.

At the heart of the FX100's super-easy operation is Intelligent Image Stabilization, a Panasonic system offered in all new Lumix cameras. Intelligent Image Stabilization combines two distinct features aimed at making it easy to capture perfect images. First is Mega O.I.S. (Optical Image Stabilizer), a system that helps eliminate blurring due to hand-shake. Mega O.I.S. is particularly critical when shooting high-resolution pictures, where the effects of even slight hand-shake are readily visible. The new advanced Mega O.I.S system in the DMC-FX100 can even detect and separate the hand-shake from other movement of camera to raise both precision of detection and corrective effect.

Second is Intelligent ISO Control, a system that fights motion blur by detecting if the subject moves and adjusting the ISO setting and shutter speed according to the degree of motion and light conditions. Both Mega O.I.S. and Intelligent ISO Control act automatically, so users don't have to even think about them each time conditions change.

The FX100 also incorporates the Venus Engine III, Panasonic's advanced image processing LSI that helps render images with minimal noise. Also providing exceptional response speed, the Venus Engine III makes possible the newly developed High-Speed Burst shooting mode that lets users snap off a lightning-fast eight shots per second, as well as a new High Sensitivity mode that provides a maximum ISO setting of 6400. In addition, when using the High Sensitivity mode, the built-in flash reaches as far as 16 m, letting users capture clear images even in dim lighting.

The FX100 lets users shoot high-definition 1,920 x 1,080 pixel still images and high-quality 1,280 x 720 pixel moving images. Both perfectly fit the wide-screen (16:9) TVs that are popular today, facilitating impressive viewing of photos and motion images taken.

"Beautifully designed and packed with high-end features, the new DMC-FX100 is an eminently worthy addition to the Lumix line of advanced digital cameras. The FX100 carries on the Lumix legacy of capturing breathtakingly clear, beautiful images that turn special moments into cherished memories that can be enjoyed in many different ways," concluded Kimoto.

For further information, please contact: Ajit Nair Corporate Communications Department
Panasonic Marketing Middle East FZE P.O.Box 17985, Jebel Ali, Dubai, UAE
Tel: +971 4 8819880 Fax: +971 4 8814311 Web site: panasonic.co.ae Or Orient Planet PR & Marketing Communications P.O. Box 23345, Dubai, UAE Tel: +971 4 3988901; Fax: +971 4 3988941 Email: info@orientplanet.com

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