Digital Camera Processor integrates video codecs.

Press Release Summary:

COACH 10, with HDMI interface, offers advanced video compression, DSLR-grade performance and HD video recording. Processor supports ISO-6400 at full picture resolution and jitter stabilization for video and still photos. It also aids HD AVC, standard definition MPEG-4, DivX video recording, and still image capture at 12 megapixel resolution in less than 1/3rd of sec between consecutive shots. Unit maintains firmware compatibility with COACH 9 products.

Original Press Release:

Zoran Demonstrates New Generation Digital Camera Processors with Revolutionary Image Processing, DSLR-Grade Performance and High Definition Video Recording

COACH 10 Processors Integrate Advanced Codecs and Connectivity Solutions, Including High-Definition Digital Video and Still Output for Digital Still Cameras and Camcorders Demonstrated at PMA 2007

SUNNYVALE, Calif., March 7 -- Zoran Corporation (NASDAQ:ZRAN) announced that its highly integrated tenth generation COACH digital camera processor, offering advanced video compression, DSLR-grade performance and high definition video recording, is available in sample quantities to qualified digital camera manufacturers.

Zoran is demonstrating the entire range of advanced features of the COACH 10 digital camera processor at the Photo Marketing Association (PMA) trade show in Las Vegas from March 8 to 11.

The COACH 10 processor is the industry's only digital camera solution that supports high ISO-6400 at full picture resolution, jitter stabilization for both video and still photos, high definition Advanced Video Coding (H.264), standard definition MPEG-4, DivX video recording, and still image capture at 12 megapixel resolution in less than one-third of a second between consecutive shots, using Zoran's proprietary still and video processing technologies.

"We expect that over 105 million digital cameras were sold worldwide during 2006 and about 113 million will be sold during 2007," said Chris Chute, Research Manager at IDC. "Market developments will include continued improvement in image quality, processor performance and the integration of video recording. High quality video capture, such as that offered by Zoran's COACH 10 processor, will play a significant role in future consumer cameras because video is quickly becoming a predominant feature in the digital camera market."

Digital camera manufacturers have a broad range of COACH 10 products to select from, ranging from digital-imaging only solutions to more enhanced versions that include the advanced video codecs and HDMI interface.

"Customers tell us that Zoran's COACH 10 digital camera processor has the highest performance of any digital imaging and video solution available today. It supports DSLR-grade performance and picture quality while also enabling video recording at high definition resolution. In addition, the COACH 10 processor's H.264 and other advanced image processing techniques improve the digital camera's video quality whether viewed on a PC or TV," said Coby Sella, senior VP and general manager, Zoran's Mobile division.

COACH 10-based reference designs from Zoran enable manufacturers to bring new digital camera offerings quickly to market. The COACH 10 processor maintains firmware compatibility with the previous generation COACH 9 products, so that all customers and third party development efforts are preserved while migrating to the COACH 10 product.

Previous versions of the COACH single-chip processor power digital camera models from manufacturers such as Aiptek, Chicony, DXG, Kodak, Konica-Minolta, Nikon, Olympus, Pentax, Premier, PureDigital, Samsung, Sony, Toshiba and others.

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications and Connect Share Entertain technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at or at 408-523-6500.

Source: Zoran Corporation


Betty Watkins

Zoran Corporation


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