Digital Camera offers 3.6x optical zoom.

Press Release Summary:

Equipped with 2.5 in. LCD screen, LUMIX DMC-FX100 features 12.2 Megapixel resolution with 28 mm wide-angle LEICA DC lens that provides f/2.8 brightness, 1/1.72 in. CCD, and Intelligent Image Stabilization with Mega O.I.S. and Intelligent ISO Control. Other features include flash with reach up to 16 m, Easy Zoom that shifts lens to 3.6x zoom, 27 Mb built-in memory, high-speed burst shooting for consecutive shooting at 8 shots/sec, high sensitivity mode, and picture playback by category.

Original Press Release:

Panasonic Unveils World's First 12.2 Megapixel Digital Camera with 28mm Wide-Angle

SECAUCUS, N.J., May 21 -- Panasonic today expanded its LUMIX family of digital cameras with the introduction of the compact LUMIX DMC-FX100, the world's first to feature 12.2 Megapixel resolution with a 28mm wide-angle. The newly developed and exclusive 28mm wide-angle LEICA DC lens features 3.6x optical zoom, f/2.8 brightness, 1/1.72-inch large CCD and Intelligent Image Stabilization with Mega O.I.S. and Intelligent ISO Control. The LUMIX DMC-FX100 will be equipped with a 2.5-inch LCD screen, and its slim lightweight design makes it extremely portable and stylish.

Intelligent Image Stabilization, a feature across the entire 2007 LUMIX digital camera line, incorporates the industry's most advanced countermeasures against blurring. This system comprises two features - MEGA O.I.S. (Optical Image Stabilization) and Intelligent ISO Control. Together the features make it easy to capture beautiful photos by compensating for the effects of hand-shake and image movement, making it possible to take clear, crisp photos anytime, in any mode.

"Thanks in large part to the DMC-FX100's newly developed exclusive LEICA DC lens and the high-quality, high-performance Venus Engine III, you no longer have to sacrifice power in a compact camera," said Alex Fried, National Marketing Manager, Optical Imaging, Panasonic Consumer Electronics Company. "With an impressive 12.2 megapixel resolution power, a 28mm wide angle lens and Intelligent Image Stabilization, the DMC-FX100 is raising the bar for the entire compact, point-and-shoot class."

The DMC-FX100 also introduces a more powerful flash with reach up to 16 meters, high-speed burst shooting, which allows consecutive shooting at a lightning-fast eight shots per second** and a new high sensitivity mode in which ISO 6400 recording is realized***.

Furthering Panasonic's commitment to Living in High Definition the DMC-FX100 can also record 1920 x 1080 high-definition still pictures and 1280 x 720 at 15 frames per second motion pictures, both perfect for viewing on 16:9 High Definition Plasmas.

Other advanced features of the LUMIX DMC-FX100 include:

o Easy Zoom feature that shifts the lens instantly to full 3.6x zoom
power. A second touch of the button activates the Extra Optical Zoom
function and extends zoom all the way to 7x.****

o 27 MB of built-in memory: Perfect for backing up SDHC/SD Memory Card

o Added Scene Modes: New high sensitivity mode and new high speed burst
shooting mode, making it easier than ever to get beautiful photos in a
range of photographic situations and taking further advantage of high
resolution image recording.

o Picture Playback by category: Sorts images into categories such as
portraits, landscapes, nightscapes, events and motion pictures. Also,
allows slideshow playback of images in the same category.

o Available in two colors: silver and black.

The LUMIX DMC-FX100 will be available in July 2007.

* As of 22 May, 2007, as a digital camera with 28mm wide angle zoom lens

** In 2-megapixel(4:3), 2.5-megapixel(3:2), 2-megapixel(16:9) recording.

*** In 3-megapixel(4:3), 2.5-megapixel(3:2), 2-megapixel(16:9) recording.

**** When the picture size is set to 3 megapixels or larger, the photo is automatically resized to 3 megapixels. When the lens is shifted back to the wide-end, the picture size is set to the original size automatically. The original size is maintained for photos smaller than 3 megapixels.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE:MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is honored to support OUR PLACE - The World's Heritage, a project that will create the world's largest photographic collection of UNESCO World Heritage sites, with acclaimed photographers exclusively using LUMIX digital cameras to capture all images. Information about Panasonic LUMIX digital still cameras and its affiliated programs is available

Dimensions (W x H x D) Approx. 96.7 x 54.0 x 24.5 mm
(3.80 x 2.13 x 0.96 inch)
Weight Approx. 148g. (0.33lb)
Approx. 176g with Battery and SD
Memory Card (0.39 lb)
Camera Effective
Pixels 12.2 Mega pixels

Image Sensor 1/1.72", 12.4 Mega Total Pixels CCD
Primary Color Filter

Optical Zoom 3.6x

Extra Optical 4:3 Aspect Ratio: 4.4x for 8Mega,
Zoom 5.6x for 5Mega, 7.0x for 3Mega,
2Mega, 0.3Mega
3:2 Aspect Ratio: 4.4x for 7Mega,
5.6x for 4.5Mega 7.0x for 2.5Mega
16:9 Aspect Ratio: 4.4x for 6Mega,
5.6x for 3.5Mega, 7.0x for 2Mega

Digital Zoom 4 x
(Max. 14.3x combined with Optical
Zoom without Extra Optical Zoom)
(Max. 27.9x combined with Extra
Optical Zoom)

Focal Length f=6.0-21.4mm (35mm Equiv.: 28-100mm)

7 elements in 6 groups
(4 Aspherical Lenses / 5 Aspherical

Aperture Wide: F2.8 / F9.0 (2 steps) Tele: F5.6 / F18 (2 steps)

Optical Image
Stabilizer MEGA O.I.S. (Mode1/ Mode2)

Compatibility --

Focusing Area Normal: 50cm - infinity
Macro / Simple mode/ Intelligent ISO / Motion
Picture : wide 5cm/Tele 30cm - infinity
AF Metering 1-point/ 1-point high speed/ 3-point
high speed/ 9-point/ Spot
Focus Auto Focus System, Normal/Macro (Dial)

AF Assist Lamp Yes

ISO Sensitivity Auto / 80 / 100 / 200 / 400 / 800 / 1250 /
(High Sensitivity Mode : Auto(1600 - 6400) )

White Balance Auto / Daylight / Cloudy / Shade /
Halogen / White Set
White Balance Adjustment (+/- 10steps,
except for auto set)
(Selectable at Portrait, Soft
Skin, Self-Portrait, Sports, Baby,
Pet, High Sensitivity, and Highspeed
Burst mode)

Exposure Program AE

Compensation 1/3 EV step, +/-2 EV
Backlight Yes (at simple mode)
Auto (AE)
Bracketing +/- 1/3 EV -1EV step, 3 frames
Light Metering Intelligent Multiple / Center
Weighted / Spot

Dial: Playback, Intelligent ISO, Normal Picture,
Simple, Macro
Scene Mode SCN (Portrait, Soft Skin, Self-Portrait, Scenery,
Sports, Night Portrait, Night Scenery, Food, Party,
Candle Light, Baby1, Baby2, Pet, Sunset, High
sensitivity, Motion Picture, Print

Shutter Speed 8-1/2000 sec
Starry Sky Mode : 15, 30, 60sec.
Self Timer 2sec / 10sec
Auto Review 1sec, 3sec, Zoom
Review 1x / 4x / 8x

Contrast Low, Standard, High

Picture Sharpness Low, Standard, High
Saturation Low, Standard, High

Noise Reduction Low, Standard, High

Color Effect Cool, Warm, Black & White, Sepia

Color Mode -

Recording Still Image: JPEG (Design rule for
Format Camera File system, based on Exif
2.21 standard), DPOF corresponding
image with audio: JPEG (Design rule
for Camera File system, based on
Exif 2.21 standard)+ QuickTime
Motion picture: QuickTime Motion JPEG

Recording Still Image: 4:3 Aspect Ratio: 4000
Image Size x 3000 pixels, 3264 x 2448 pixels,
2560 x 1920 pixels,
2048 x 1536 pixels, 1600 x 1200
pixels , 640 x 480 pixels
3:2 Aspect Ratio: 4000 x 2672
pixels , 3264 x 2176 pixels
2560 x 1712 pixels , 2048 x 1360 pixels
16:9 Aspect Ratio: 4000 x 2248
pixels, 3264 x 1840 pixels, 2560 x
1440 pixels, 1920 x 1080 pixels

Image quality Fine / Standard

Motion Picture 4:3 Aspect Ratio: 640 x 480 pixels,
320 x 240 pixels 30 fps, 10 fps
16:9 Aspect Ratio: 1280 x 720 pixels
15 fps, 848 x 480 pixels 30 fps, 10 fps

Burst Shooting Full-Resolution Image, 2 frames/sec
Mode Max. 5 images (Standard mode), Max 3
images (Fine Mode)
High-speed Burst Mode: 8 frames/sec
(recorded in 2M for 4:3, 2.5M for
3:2, 2M for 16:9)
consecutive Yes
Easy Zoom / Yes / -
Zoom Resume
Still Image
Rec. with 5 sec
Audio Dubbing Max. 10 sec
Real-time Yes
Composition Yes (2 patterns)
Guide line
Built-in-Memory 27MB

Scene Mode Yes
Help Screen
Auto Angle Yes
Flip Animation -
Travel Date / Yes / Yes
World Time
Date Stamp Yes
Auto, Auto/Red-eye Reduction, Forced
Built-in-Flash On, Slow Sync./Red-eye Reduction,
Forced Off

0.6 - 5.0m (Wide/ISO Auto), 0.3 -
2.5m (Tele/ISO Auto)

External Flash -

Viewfinder -

LCD Monitor 2.5" Polycrystalline TFT LCD Display
(207K Pixels)
Field of View : approx. 100%
Power LCD mode, High angle mode

25-thumbnail display, 9-thumbnail
Playback mode display, calendar display, zoomed
playback (16x max.),
Playback of favorite pictures,
Creating still pictures from a
motion picture
Category Playback (playback and
slideshow of pictures in category)
Slide show (duration is adjustable,
also manual controllable), image
Resizing (selectable number of
pixels), trimming, protection,
aspect conv. DPOF print setting

OSD language Chinese(Traditional),Chinese(Simplified),
Turkish, Portuguese, Arabic,
Persian, Japanese

Recording Built-in Memory, SD Memory Card,
Media SDHC Memory Card, MultiMediaCard

Microphone Yes

Speaker Yes

Interface DC Input, AV Output (NTSC/PAL), USB

Direct Print PictBridge

Power Li-ion Battery Pack (3.7V, 1150mAh)
AC Adaptor (Input: 110-240V AC)

Battery life 320 pictures (CIPA Standard)

Included LUMIX Simple Viewer, PhotofunStudio
Software -viewer-
USB Driver

Standard Battery Charger, Battery Pack,
Accessories Battery carrying case
AV Cable, USB Connection Cable
AC Cable, Strap, CD-ROM

Source: Panasonic


MeeJin Annan-Brady of Panasonic,


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