Digital Asset Management Software handles content workflow.
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Press Release Summary:
Part of Atex Digital Media platform: Digital Asset Management and Digital Publishing, Atex dm.desk is open and scalable with NoSQL database. Digital Media Desk offers centralized content management infrastructure, to manage all needs of content ingestion and archival, content curation, and dissemination over digital and traditional channels. Program also consolidates different asset management systems such as picture desks, wires management, text archives, and print page archives.
Original Press Release:
Atex Introduces Digital Media Desk, a New Approach to Digital Asset Management
Last October, at the World Publishing Expo in Amsterdam, Atex announced Digital Media Desk: a new approach to Digital Asset Management that combines typical features like a picture desk, dossier creation and videos management, with the flexibility, scalability and customisation options of the company proven web experience management platform, Polopoly.
It is now released on the market as part of the Atex Digital Media platform: Digital Asset Management and Digital Publishing together, in a single system.
The opportunities are endless; assets are ready to be used and monetised in digital and print publishing strategies. A single metadata definition that runs across the content lifecycle, from ingestion to publication on different sources, with automatic text tagging and categorisation.
Atex dm.desk is open, fast and scalable with a NoSQL database, and can serve many different purposes in a media company:
• Implementation of a centralised content management infrastructure, to manage all needs of content ingestion and archival, content curation and dissemination over digital and traditional channels
• Consolidation of different asset management systems: picture desks, wires management, text archives and print page archives
• Creation of an actionable data platform
• Content workflow for remote editors, contributors, reporters or implementation of user generated content policies
Federico Marturano, Global Sales Director for Atex, is excited about the new release: “The media industry is looking for open, fast content management systems that allow a single and unified view of all the company assets, coupled with the flexibility to quickly disseminate content to all the possible publishing channels, present and future ones”
“Our customers are asking us for a flexible platform, digital oriented, that can be used to produce and manage content for any kind of channel and marketing strategy.” - adds Hans Olsson, Global Product Manager - “It felt natural for us to expand our proven Web CMS technology and make it the foundation for a new product line”
Atex Digital Media is a modular and scalable content management platform, its modules can be combined to accommodate all needs of a modern publisher, read more on our new web site: http://www.atex.com.
About Atex
Atex is a global technology company providing software and software-enabled services for media-rich industries. Atex develops editorial, web content management systems and advertising management platforms that enable companies to streamline operations and build multi-channel revenues. Atex is committed to developing and delivering software products that are increasingly engaging, collaborative, targeted, contextually relevant, and available on demand. See www.atex.com.
For further information, please contact:
Atex Press Office
Atex – Tel +39 02 86801 462
email: pressoffice@atex.com
