Press Release Summary:
Digital communications platform MOTOTRBO(TM) combines 2-way radio with 2-slot TDMA digital technology to deliver integrated data applications and voice communications. Functionality and system performance benefit from built-in privacy as well as call signaling and control capabilities. Product also provides organizations with access to integrated data applications such as GPS-based location tracking, text messaging, and other IP data applications.
Original Press Release:
Motorola Introduces MOTOTRBO(TM) Digital Two-Way Radio System Designed to Meet Requirements of Professional Businesses
Provides Advanced Functionality, Spectral Efficiency and Seamless Integration of Voice and Data
LAS VEGAS, May 16 -- Motorola (NYSE:MOT) today announced the introduction of MOTOTRBO(TM) Professional Digital Two-way Radio System, a digital communications platform that combines the best of two-way radio with digital technology to deliver increased capacity and spectral efficiency, integrated data applications and enhanced voice communications. MOTOTRBO will be featured at this year's International Wireless Communications Expo (IWCE), May 17 - 19.
MOTOTRBO utilizes a two-slot Time Division Multiple Access (TDMA) digital technology to improve basic functionality and system performance, including increased system capacity, improved audio quality, longer battery life, built-in privacy, and enhanced call signaling and control capabilities for future enhancements such as emergency pre-emption.
In addition, organizations have access to integrated data applications such as Global Positioning System (GPS)-based location tracking, text messaging and other IP data applications. MOTOTRBO is a comprehensive dual mode (analog and digital) system including repeater, mobile and portable units, data applications, accessories and services making it possible for professional businesses to easily and affordably migrate to a digital platform at their own pace.
Professional organizations such as transportation, education, construction, manufacturing, private security, smaller municipalities and public service entities are faced with the need for improved workforce productivity, operational efficiency and increased mobility while maintaining constant connectivity with the workforce. MOTOTRBO was designed to meet the expanding needs of these customers, especially those requiring reliable business critical communications combined with the higher performance capabilities that digital technology can provide.
"Professional businesses are currently relying on a variety of devices to meet their communication needs, including combinations of licensed and unlicensed analog radios and push-to-talk over cellular products," said Craig Chenicek, director of Motorola Radio Products. "Recognizing that current communication tools are reaching their functional limits for this market, Motorola developed a digital two-way radio system that provides voice and data capability on one device without compromising quality, reliability or mobility."
Increased Capacity and Functionality
By leveraging TDMA technology, MOTOTRBO doubles the effective capacity of a customer's repeater channels within the 12.5kHz channel structure already utilized throughout the world. This straightforward re-use of spectrum allows more users on the system and with no changes to licensing requirements, which can increase the customer's capacity for wireless voice and data communications.
In addition, MOTOTRBO's platform enables a single repeater to deliver the benefits of two analog repeaters, allowing businesses to realize up to a 50 percent reduction in repeater costs compared with equivalent analog systems. And MOTOTRBO provides a longer talk time with up to a 40 percent longer battery life than comparable analog radios.
"MOTOTRBO lowers acquisition and operating costs, particularly when compared to alternative technologies that require monthly fees," added Chenicek. "In addition to a lower total cost of ownership, because MOTOTRBO can operate in both analog and digital modes, it is easily integrated with legacy communication infrastructure. Customers can improve basic functionality, add new features and increase capacity at their own pace while leveraging existing system investments."
Global Standards for Interoperability
MOTOTRBO was designed to the European Telecommunications Standards Institute (ETSI) Digital Mobile Radio (DMR) tier two standard, a globally recognized, approved standard for the professional two-way radio market that provides an open platform enabling multi-vendor interoperability. Motorola's published Application Programming Interface (API) enables the development of customized applications by third-party developers, creating additional versatility for customers. The MOTOTRBO software-upgradeable platform enables customers to build on their investment, adding new features as they become available.
Comprehensive Two-Way Radio Digital Portfolio
Motorola has been leading the way in digital two-way radio communications for more than two decades, including the launches of ASTRO(R) 25 (Project 25- compliant) and Dimetra IP (TETRA-compliant) systems, the industry's first mission critical digital two-way radio systems for large public safety organizations. In 2005, Motorola launched the DTR Series of on-site digital two-way radios for retail businesses. With the introduction of MOTOTRBO for the professional tier, Motorola will have the industry's most comprehensive portfolio of digital radio solutions.
MOTOTRBO is targeted for shipment in the United States, Canada, Europe, the Middle East and Africa in Q4 2006, with availability in Latin America and Asia Pacific in 2007.
For more information on MOTOTRBO, visit www.motorola.com/mototrbo.
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com/ .
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