DigiPrime® Primer for HP Indigo Printing is Eco-Friendly, and HP Recommended

CINCINNATI, OH (January 28, 2009) - DigiPrime is an environmentally friendly digital printing primer designed specifically for use with HP Indigo presses. It enhances the quality of ink transfer, ink adhesion and rub resistance on paper, film and foil substrates, is available worldwide, and is recommended by Hewlett-Packard.

The eco-friendly primer is a very low VOC, low odor, water-based formulation. It is non-flammable and can be applied using traditional coating equipment, including flexo, gravure, rod or roll systems.

With an extremely long shelf life, DigiPrime reduces environmental and financial waste. Optimized substrates can be used with confidence many months later, unlike other primers which can lose their ink adhesion rapidly in high humidity or temperature storage conditions, and must be discarded.

DigiPrime is the primer of choice by paper mills around the world for their sustainable paper substrates because it is repulpable, allowing them to get the most from their valuable renewable wood fibers while providing reliable products for the HP Indigo market.

About Michelman

Michelman is a global manufacturer of performance-enhancing barrier, functional, and decorative coatings for flexible film packaging, paperboard, and corrugated boxes; and additives and modifiers for many industries including coatings, inks, composites, and construction products.

Michelman will be exhibiting at the following trade shows:

DScoop - Orlando, FL (February 19-21, 2009), Booth #616

TAPPI PLACE Flexible Pkg. Summit - Columbus, OH (April 28-30, 2009), Presenting

TAPPI PLACE Europe - Budapest, Hungary (May 18-20, 2009), Presenting

LabelExpo Europe - Brussels, Germany (September 23-26), Partnering With HP

Michelman Global Headquarters

9080 Shell Road

Cincinnati, OH 45236

1-800-333-1723 (US & Canada); (513) 793-7766 (Worldwide)

(513) 793-2504 (Fax)


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