DeWALT Addresses Industry Need for Corded Innovation - Reinvents Core Tools


o Aims to Grow Market Share in Corded Category

o New High-Speed Motor, Electronic Controls, Grip Designs, and Serviceable Parts Increase Jobsite Productivity

BALTIMORE - October 6, 2008 - DEWALT, a leading manufacturer of industrial power tools, announced the launch of its new line of corded tools in an effort to increase market share among corded users. The new line of tools includes ½" drills (DWD215G and DWD210G), a deep-cut band saw (DWM120) and ½" stud and joist drill (DWD460). DeWALT built these tools from the ground up and designed them with new innovations including a high-speed motor, electronic controls, new grip designs and serviceable parts. Available in December 2008, these tools will help to improve the drilling and cutting experience for professional end users and provide new developments in a category that has not seen innovation in more than a decade.

The focus of the power tool industry has been primarily on cordless tools and innovations in battery technologies. However, corded tools are a staple for many professional users as they provide high levels of durability, reliability and performance that are still in demand. The new line up of DeWALT corded tools target plumbers, HVAC, mechanical, and general contractors with new innovations that address the growing demand.

"DeWALT has established its leadership position in cordless and is proud to take the lead in introducing the most significant corded revolution the industry has seen in the past decade," commented Eric Bernstein, director of marketing for DeWALT. "We identified a real need among corded users and designed these tools to reinvigorate the corded market by delivering undeniable user benefits."

DEWALT's team of engineers and product managers worked with end users on jobsites nationwide to identify their needs and to determine what new features would help them do their jobs more efficiently. Highlights of innovations include:

High-Performance Motor Design:

DeWALT developed a new motor design that packs approximately 40 percent more copper into the motor providing increased power and speed. Traditionally, manufacturers would have to create a bigger, bulkier tool to fit this much copper, but the new technology provides significantly more power without increasing size and weight.

Depending on the tool, users can complete applications 25 - 55 percent faster (according to DeWALT testing). The new ½" drills are equipped with 10 amp motors and provide electricians, plumbers, mechanics, HVAC professionals, metal fabricators, carpenters and professional contractors with enough power to complete heavy-duty applications. The new deep-cut band saw also has a 10 amp motor, which is the industry's highest band saw amp rating. Additionally, the stud and joist drill has an 11 amp motor providing users with more than 45 percent more power than the leading competitor.

Electronic Controls:

DEWALT developed a proprietary electronic control module that electronically controls drills by allowing users to select the best speed and torque settings for an application. Users can complete various applications while the electronic controls automatically adjust to the job. For example, the Bind-Up Control(TM) feature on the stud and joist drill provides increased user control in bind-up/stall situations. The Bind-Up Control(TM) feature senses rotational motion during use and reduces the motor torque to a manageable level if necessary.

Grip and Handle Design:

End user research shows that many construction professionals seek more options in handle design and grip. As a result, DEWALT now offers both mid-handle and pistol grip handle options for its corded drills, providing users with greater comfort and control. Having two grip options gives end users the opportunity to choose the design that best meets their drilling needs. The handles are equipped with an anti-slip soft grip for enhanced comfort.

Serviceability and Durability:

The new DeWALT band saw has a serviceable shroud with rubber bumpers that help to protect the saw. The band saw allows users to quickly and easily replace worn or broken shrouds without having to take the unit to a service center for repair. Additionally, the new band saw is equipped with dual bearing blade guards for increased durability in the blade support system.

About DeWALT (www.dewalt.com)

DeWALT is a leading manufacturer of industrial power tools with more than 300 power tool and equipment products as well as 800 power tool accessories, including corded and cordless drills, saws, hammers, grinders, routers, planers, plate joiners, sanders, lasers, generators, compressors and nailers, as well as saw blades, metal and masonry drill bits, abrasives, screw driving accessories and more. DeWALT tools can be found wherever tools are sold, nationally and internationally. With over 1,000 factory owned and authorized locations DeWALT has one of the most extensive service and repair networks in North America.

CONTACT:

Erin Bradin
Warschawski
Tel: (410) 367-2700 ext. 18
Fax: (410) 367-2400
erin.bradin@warschawski.com
www.warschawski.com

Michele Tomlinson
Warschawski
410-367-2700 x24
michele.tomlinson@warschawski.com

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