DENSO to Exhibit at IAA in Frankfurt


KARIYA (Japan) – DENSO Corporation today announced that it will exhibit at the IAA (Internationale Automobil-Ausstellung) Motor Show to be held in Frankfurt, Germany, September 17-27. DENSO will showcase advanced technologies and products in the key areas of environment and safety.



Environment



DENSO's goal is to help realize a sustainable society by increasing the fuel efficiency of automotive powertrains and air conditioning systems and by using energy efficiently through micro-grid.



DENSO will display direct gasoline injection systems and diesel common rail systems to demonstrate how fuel is burned in the engine, which usually cannot be seen, by using projection mapping techniques.



Safety



DENSO will display technologies and activities to help create an automotive society free from accidents, including active safety systems to detect unintended lane departure and the presence of pedestrians. DENSO has been working on V2X technology since 2003, and it will demonstrate how that technology connects vehicles to infrastructure and other vehicles and warns the driver regarding traffic congestion on the road ahead or other traffic conditions out of the line of sight.



DENSO's vehicle cockpit simulator will allow visitors to experience DENSO's safety technology for future driving, such as alerting the driver that the vehicle is approaching an accident and giving the driver an option for selecting automated driving for highway merging and lane changes.



DENSO's press conference

DENSO will hold a press conference as follows:

Date and time: 12 to 12:30 pm, Wednesday, September 16

Location: DENSO exhibition booth (Hall 6.1, Booth C1) , Messe Frankfurt

Presenter: Koji Arima, president and CEO of DENSO Corporation



Contact: Natsu Sawa,

Yu Matsuda

DENSO CORPORATION

Phone: 81-566-25-7889

Fax: 81-566-25-5594

natsu_sawa@denso.co.jp

yuu_matsuda@denso.co.jp

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