Delightful Deliveries Selects Mercado
Search & Merchandising Solution to drive online sales
Internet retailer top 400 gift retailer chooses Mercado for technical strengths and merchandising leadership
(Mercado press releases are online at www.mercado.com/6_1_newsevents.shtml)
PLEASANTON, CA, March 28, 2006 - Mercado Software, a leading provider of e-commerce search and merchandising solutions, today announced that Delightful Deliveries has selected Mercado CSN - the industry's most comprehensive search & navigation, and advanced merchandising solution - to improve sales and increase merchandising effectiveness on their e-commerce site (www.delightfuldeliveries.com).
Based in Syosset, NY, DelightfulDeliveries.com started in 1997 and has quickly established itself as one of the premiere Internet Gift Retailers. Their mission is "To bring great products to gift givers, while providing world-class service." No. 394 in the Internet Retailer Top 400 Guide to Retail Web Sites with $4 million in 2004 sales, Delightful Deliveries continues to grow 50% per year.
"To keep growing, and to improve our sales and merchandising effectiveness, we recently announced that we needed a more dynamic and more powerful site search solution," said Delightful Deliveries President & CEO Eric Lituchy. "We looked at all the major vendors, including Endeca and WebSideStory, but chose Mercado because they demonstrated superior merchandising capabilities, greater performance, and excellent support."
When DelightfulDeliveries.com goes live with Mercado in May - in time for Mother's Day - it will make use of new merchandising capabilities to create customized product pages for brands like Mrs. Fields® and Ghirardelli Chocolate®. The site will also feature expanded best-sellers lists and a new 'Compare' function that will allow gift givers to compare the features of different gift baskets or candy bouquets; both features will enhance and personalize the shopping experience for their customers.
According to Lituchy, "Our new site merchandising enhancements will allow us to more effectively greet and sell to the customer entering our site seeking, for example, a gift for his or her chocolate-loving mother. We'll be better able to assist that customer in making a purchase decision through more refined navigation, richer and more relevant best-sellers, and easy comparison and selection of chocolate gift items."
"Delightful Deliveries is an excellent example of an online business innovator that values both our solution-partnership approach, and our unique ability to help them achieve immediate positive results. We're very excited that they'll be leveraging our advanced merchandising functionality to delight their customers - and of course, exceed their own business goals," said Corey Leibow, CEO of Mercado Software. "We're thrilled to have been chosen by Delightful Deliveries, and look forward to helping enable their continued success."
About Mercado Software
Mercado is the leading e-commerce search & merchandising solution specialist for multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears, Williams-Sonoma, JCPenney, Macy's, Target, Tower Records, MSN Shopping, Caterpillar and OfficeMax, are some of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.
About Delightful Deliveries
DelightfulDeliveries.com started in 1997 and has quickly established itself as one of the premiere Internet Gift Retailers. Our mission is "To bring great products to gift givers, while providing world-class service." You will always find our gift delivery efficient and always timely. Delightful Deliveries features Mrs. Fields®, Shari's Berries®, Ghirardelli Chocolate® and over 1500 delicious gifts. For more information about Delightful Deliveries, please visit www.delightfuldeliveries.com or call (877)442-6333.
PR Contact:
Mark Shapiro
Davis-Marrin Communications
858-573-0736
cell 619-249-7742
mshapiro@davismarrin.com
