Press Release Summary:
Pure Metals Plus(TM) collection consists of 3 anodized aluminum surfaces that add visual and textural excitement to interior spaces. Fractal Pattern suggests infinitely blended geometric design; Structure Pattern provides streaked satin finish with linear image conveying sense of textured surface; and Reflections Pattern possesses shiny versus matte finish, exuding hologram-like appearance. Sheets are available in 48 x 120 in. size in thickness of .025 in.
Original Press Release:
Nevamar Introduces Dynamic New Pure Metals Plus(TM) Collection
Odenton, Md., April 16, 2002 - New Pure Metals PlUSTM from Nevamar are strikingly unique anodized aluminum surfaces that add new dimensions to decorative metals. These completely new finishes are among the most ornate currently available in the marketplace, offering an almost surreal visual drama and lightplay.
Nevamar's Pure Metals Plus(TM) collection is being debuted in three pattern series, each designed to add visual and textural excitement to interior spaces such as retail, hospitality, entertainment and commercial office applications, including
The lustrous Fractals pattern suggests an infinitely blended geometric design that "pulls the eye" through an endless depth, yet does so with amazing subtlety. Structure, with its streaked satin finish and linear image, is a visual "tease" - conveying the sense of a textured surface even though the surface is smooth. It has a rare translucent quality very difficult to attain in metal, and gives the impression of diffused water droplets positioned on the underside of a shimmery silver curtain. A third pattern - Reflections - possesses a "shiny
versus matte" finish that reverses and flips as the eye moves, exuding a captivating hologram-like essence.
Commenting on the Pure Metals Plus(TM) introduction, Terry Buch-O'Dell, Nevamar's Product Design Manager, stated, "What takes these patterns to a level beyond other metals is lightplay. They were created to partner in a dance with light, and each has its own unique ability to both reflect and refract. It's sure to
add drama when these metals are included as a design element."
The new Pure Metals Plus(TM) surfaces are recommended for a wide range of vertical applications, including wall and ceiling panels, dividers, decorative columns, signage and fascias, as well as residential and office furniture and fixtures. They are low-maintenance decorative surfaces, easily cleanable using
only ordinary soap and water.
Pure Metals Plus(TM) surfaces can be bent or formed for rounded applications. All cutting and machining is easily accomplished using typical metal and woodworking equipment. Sheets are available in 48" x 120" size, in a thickness of .025". For more information, call 1-800-638-4380, e-mail your request to firstname.lastname@example.org, or visit the company's web site at
The Decorative Products Division of International Paper Company is a leading worldwide manufacturer of high pressure laminate products which are sold under the Nevamar and Polyrey brand names. The Division offers a wide variety of decorative surfaces and panels used in commercial and residential interiors, fixtures and furnishings.
Decorative Products Division 8339 Telegraph Road Odenton, MD 21113-1397