Dealix Announces Phone Leads 2.0
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Cobalt and its Dealix division continue to invest in innovative Usedcars.com product
REDWOOD CITY, Calif., Oct. 21 -- Dealix, a division of Cobalt, and the leading provider of quality automotive leads for dealerships, dealer groups and automotive manufacturers, announced today the introduction of a second generation phone leads solution for Usedcars.com. Phone Leads 2.0 is the first solution to automatically deliver call data -- with a link to the call recording and appended with address information -- directly into the major customer relationship management systems used by dealers.
Phone Leads 2.0 dramatically improves the value and measurability of phone leads generated from dealer advertising. Listings of cars on the Usedcars.com service which include both phone and email links are shown to generate more than twice as many leads as those with email links only.(1)
The new product set includes five innovative features making the leads more manageable, measurable and trackable:
-- CallPost(TM): Each phone lead is converted to an email with the caller's phone number, address and time of call, which is sent directly to the dealer's CRM system.
-- Superior Call Filters: A dealer is not charged for calls that are less than 65 seconds in duration. In addition, no calling number is billed as a lead more than once.
-- Quarantined Numbers: A dealer will not be assigned a number unless proven to have been "ring free" for the previous 12 weeks.
-- Verification and Accountability: Each call is recorded for playback by the dealer, allowing dealers to verify the product and improve phone lead handling by those answering the calls.
-- Enhanced Reporting: Phone leads can also be received on PDAs, cell phones, pagers, and as text email messages.
These new capabilities, which collectively represent a large advancement in phone lead functionality in the automotive space, are just the latest in a year of significant investment by Dealix in Usedcars.com, which has experienced record growth throughout 2008. Dealix partnered closely with the Marchex Digital Platform Group to create these new enhancements to Phone Leads 2.0.
"Everyone knows how important phone ups are. Now with Usedcars.com's improvements, I know I only pay for the best calls," said Bobbie Roberts, Ecommerce Director for Antwerpen Automotive Group.
Usedcars.com is a service that connects car buyers to dealers' used car inventory, both on the Usedcars.com website and through a syndicated network of 15 automotive portal partners. The product has a unique business model -- instead of paying a high monthly subscription with no guaranteed lead flow, dealers are only charged for actual, qualified leads. Because of this "leads-only" pricing, Dealix is focused on helping dealers get return on investment from each phone or email lead.
"Dealers have always known that some of their best used car buyers are the prospects who pick up the phone because they want that car now," said Anna Zornosa, General Manager of Dealix. "But they had three questions about phone leads: Am I being charged for a call from a legitimate customer? How can I track it and understand the outcome? How can I re-contact a customer if I only have a phone number? We've answered those questions with Phone Leads 2.0."
Current Dealix customers will automatically begin to benefit from these great new features. To learn more about the new Phone Leads 2.0 please contact Dealix at (800) 213-6943.
About Usedcars.com
Usedcars.com, a unit of Dealix, connects automotive shoppers with one of the nation's largest selections of previously-owned vehicles, creating qualified sales opportunities for dealers. Unlike other used car portals Usedcars.com does not charge fixed monthly or vehicle search fees regardless of the portal's performance. Dealers only pay for leads on their inventory, a compelling business model that has made Usedcars.com the fastest growing automotive portal on the internet.
About Dealix
Dealix, a division of Cobalt, is the world's leading provider of quality automotive leads for dealerships, dealer groups and automotive manufacturers. Dealix has the broadest and highest quality lead supply network in the industry, including partnerships with Edmunds.com, MSN Autos, Kelley Blue Book, AOL Autos and Yahoo! Autos. Dealix's advanced quality control and routing technology matches thousands of serious new and used vehicle buyers to the most appropriate dealers daily, delivering a quality user experience while providing dealers one of the most efficient methods to sell more cars.
(1) Source: UsedCars.com research analysis, 2008.
CONTACT: Amy Hatch of Cobalt, +1-206-219-8132, ahatch@cobalt.com
