Datasym Announces the Successful Roll Out of over 3800 XR650 POS Terminals to Hobby Lobby Stores!


October 14, 2008

Brantford, ON. Canada - Datasym Inc., a leading vendor in Retail Point of Sale Systems, has just completed a roll out of over 3800 XR650 terminals for one of their largest retail customers, Hobby Lobby, headquartered in Oklahoma City. The project which began rolling out to pilot locations in July 2006 was originally slated to take 3 to 4 years. However, it was completed by May 2008.

Hobby Lobby was looking for a technologically advanced POS System that provided a suitable solution which provided improved customer service but still remained user friendly to store level staff. The XR650 was chosen because it has the powerful, flexibility of a PC System with the durability of a cash register. It also operates on less power. Jeanne Cotter, Vice President and CIO said "Since the installation of the XR650, loss prevention and daily reporting for store operations have improved. It's clear transaction display and receipt help provide a better customer experience."
It was important for Hobby Lobby to choose a company they could partner with that possessed strong customer values and ethics. Datasym is known in the industry for developing solid relationships through their excellent service, setting them apart in the industry.

Datasym Professional Service Team worked hand in hand with Hobby Lobby's IT Group to ensure a suitable solution was provided. "As with any major project, the roll out was not without its bumps along the way. Datasym Staff responded quickly and professionally to any requests or issues that we encountered." stated Jeanne Cotter, Vice President and CIO from Hobby Lobby.

Datasym Director of Sales & Marketing, Bev Gorski commented "It was a very big undertaking for our company and the people of Datasym stepped up to make it happen. Hobby Lobby has been a great company to work with, their professionalism and patience through the project was incredible!"

About Hobby Lobby

Hobby Lobby began operation August 3, 1972 with 300 square feet of retail space and has grown into 414 stores with locations in 33 states across the United States. The company, which is now known as Hobby Lobby Creative Centers, is headquartered in a 3.4 million square foot manufacturing, distribution and office complex in Oklahoma City. Once considered only as a craft and arts store, now has departments ranging from crafts, hobbies, picture framing, jewelry making, fashion fabrics, floral, cards & party, baskets, wearable art, home accents, and holiday supplies.

About Datasym

Datasym Inc. is a leading edge Point of Sale Company based in Brantford, ON. Canada which has been developing software/hardware solutions for small to large retail companies for 25 years.

Datasym Inc. has defined itself in the Retail Sector as being a Relationship Company that provides more that just products to the Retailer. Service, training, support and custom programs are a few of the unique offerings to the industry that Datasym currently supplies. It is these programs, along with an outstanding product line that Datasym has made its mark in the industry as a Total Solutions Provider.

For more information about Hobby Lobby, contact

Jeanne Cotter,
Vice President and CIO,
(405) 745-1100,
www.hobbylobby.com

For more information about Datasym Inc., contact
Bev Gorski,
Director of Sales & Marketing,
(800) 265-9930 # 215,
bgorski@datasym.com
www.datasym.com

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