DataLase® PACKMARK(TM) Outstrips Competitive Coding & Marking Technologies
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(WIDNES, CHESHIRE, January 31, 2006) - DataLase (formerly Sherwood Technology) the colour change technology company, announces that its coding and marking solution, DataLase® PACKMARK(TM) (formerly DataLase®), offers unique benefits over other coding and marking techniques. Combining chemistry, substrate conversion and laser energy, this groundbreaking process uses very low power laser light for the high speed printing of variable information on primary packaging. By implementing DataLase® PACKMARK(TM), brand owners enjoy a number of immediate benefits including increased productivity, image stability and a process that is environmentally friendly and low maintenance.
DataLase® PACKMARK(TM) is a unique, patent-pending, coding and marking solution for applying on-demand variable information to primary packaging materials. The process uses a robust, inert inorganic additive, DataLase® PACKMARK(TM), which undergoes a colour change reaction to form a positive contrast image or code once exposed to a computer controlled low level energy beam emitted from an industrial CO2 marking laser. Due to the stability of the image produced, this innovative solution, which has a wide range of applications relating to coding, marking and tracking and tracing, provides extreme protection for brand integrity.
The material to be marked can be treated either by direct doping of DataLase® PACKMARK(TM) into the substrate or its existing surface coating, or by a separate coating or printing operation. The subsequent laser imaging process does not require any ink or ribbons and is virtually maintenance free. The process is equally suitable for any type of primary packaging substrate including flexible packaging, paper, board and plastics. The technology's versatility makes it ideal for a wide range of coding and marking applications.
DataLase® PACKMARK(TM) is available via a number of DataLase licence partners (for example Sicpa, Rad-Cure, Siegwerk, XSYS, Domino), and early market adopters include Muller Dairy and George Weston Foods.
"There is only one patent-pending process available globally which offers these unique benefits to brand owners," comments Andrew Jackson, Applications Marketing Manager of DataLase. "By using DataLase® PACKMARK(TM), brand owners are not only able to remove consumables from the production line, increase productivity and efficiency, but also apply a brand protection technique, all in a single process."
DataLase® was renamed DataLase® PACKMARK(TM) following the rebranding of the company in January 2006, in line with its changing market focus from a technology company to a total solutions provider. The rebranding exercise is a precursor to the launch of a significant market-ready product portfolio in 2006.
More information about DataLase and DataLase® PACKMARK(TM) is available at www.datalase.com or by e-mail info@datalase.com.
