DART Search Now Supports Bid Management and Conversion Tracking for DART's Ask Sponsored Listings Advertisers
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Deeper Integration via the ASL API Allows DART Advertisers to More Productively Manage Ad Business on the ASL Network
OAKLAND, Calif., Jan. 24 - DoubleClick and IAC Advertising Solutions, a wholly-owned business of IAC (NASDAQ:IACI), today announced the public launch of DART Search's bid management and conversion tracking features for Ask Sponsored Listings® (ASL) http://sponsoredlistings.ask.com/.
By virtue of deeper integration via the ASL API, DART Search advertisers may now manage the bids for their ASL keywords directly through the DART Search tool, without needing to interface with the ASL Client Console. Additionally, by using the Create and Email feature in DART, advertisers may now track conversion performance of their ASL ads.
"These two capabilities provide improved efficiencies for the DART Search advertiser while also improving the measurability and performance of their ASL ads," said James Speer, General Manager of Ask Sponsored Listings. "With this announcement we strengthen our partnership with DoubleClick's search businesses by providing additional high value distribution options to their customers."
"We are excited about working with IAC to support ASL ad campaigns through DART Search. Advertisers can now manage their campaigns more effectively by utilizing our accurate data and scalable solution for improved bidding and campaign management workflow," said Dave Fall, vice president, Product Management, DoubleClick. "In addition, the integration improves how customers can accurately manage their campaigns with a single solution."
About IAC Advertising Solutions and Ask Sponsored Listings
IAC Advertising Solutions offers marketers integrated advertising opportunities including sponsored search result listings, interactive media, direct marketing and feature rich sponsorships across a network of some of the world's leading lifestyle and media brands including 23/6, Citysearch, Evite, Excite, IWON, Match.com, RealEstate.com, Ticketmaster, Very Short List and Ask Sponsored Listings. IAC Advertising Solutions is a division of IAC Search & Media, a wholly-owned business of IAC (NASDAQ:IACI). IAC Advertising Solutions can be contacted at www.iacadvertising.com/ or 212-404-1000.
Ask Sponsored Listings is an automated open-auction system that allows marketers to purchase, manage and optimize campaigns on the ASL publisher network. Learn more at http://sponsoredlistings.ask.com/.
About DoubleClick and DART Search
DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 14 data centers worldwide, the company employs more than 1400 people and delivers billions of digital communications every day. Learn more at http://www.doubleclick.com/.
DART Search is a powerful integrated worldwide search marketing solution that lets search engine marketers manage and optimize all of their pay-per-click advertisements and keywords across all major search engines. Learn more at www.doubleclick.com/products/dartsearch/index.aspx.
Source: IAC Advertising Solutions; DART Search
CONTACT: Patty Reeber of IAC Advertising Solutions, +1-212-404-1004, patty.reeber@iacadvertising.com; or
Elizabeth Crosta of Ogilvy Public Relations Worldwide, +1-415-596-9585, Elizabeth.crosta@ogilvypr.com, for DART Search
Web site: www.iacadvertising.com/
