Dansk Supermarked Shops SAP

VIENNA, Austria, May 15 // - SAP AG (NYSE:SAP) today announced that Dansk Supermarked A/S, the largest retailer in Denmark, has selected SAP(R) ERP Financials as the foundation to run the company's financial operations and enable further business growth. The Danish retailer selected SAP over Oracle and other vendors to manage and expand the financial operations of its six supermarket chains, including Salling, fotex supermarket, Bilka hypermarket, Toj & Sko, A-Z and the discount chain Netto. The announcement was made at SAPPHIRE(R) '07, SAP's international customer conference, being held in Vienna, Austria, May 14-16.

Established more than 40 years ago, Dansk Supermarked has become the largest retailer in Denmark. Since the 1980s, Dansk Supermarked has been expanding its presence in other European countries, including Poland, Sweden, Germany and the UK. Recently, the retailer recognized that its home-grown legacy system posed a challenge to continuing its current growth path. After evaluating different software vendors, Dansk Supermarked selected SAP as its IT vendor of choice to support its financial processes and continue business expansion.

"As SAP is the dominant player in the European market, especially in Denmark, selecting SAP ERP Financials was a natural choice for us," said Kurt Roland Andreassen, ERP Program Manager, Dansk Supermarked A/S. "By implementing SAP software we made a strategic decision to prepare our IT systems to expand our market leadership position in Denmark and enable our European expansion plans."

Leveraging Business Intelligence and Financial Management to Boost Growth

Dansk Supermarked selected SAP software to leverage SAP's experience in financial management and replace its home-grown, disparate legacy systems with a centralized ERP system. To accommodate further growth, the retailer will utilize SAP ERP Financials to streamline and automate critical financial functions, such as core accounting, financial and management reporting, and performance management.

The company will further utilize SAP NetWeaver(R) Business Intelligence (SAP NetWeaver BI) to integrate data from the operations of all of its retail chains into one single system. The highly flexible IT architecture platform of SAP NetWeaver will serve as the foundation for change for Dansk Supermarked by helping the retailer to design, implement and execute new business growth strategies and processes over time in an integrated fashion. One of the key benefits for Dansk Supermarked will be a modernized reporting system with a user-friendly user interface for all operations. The centralized ERP system, featuring modernized reporting capabilities, offers Dansk Supermarked real- time financial information for all of its supermarket chains, providing the foundation and intelligence for informed business decisions.

"We are thrilled that Dansk Supermarked, the number one retailer in Denmark, has selected SAP to solidify and grow its market position in the European market," said Darryl Owen, vice president of Retail and Wholesale, EMEA, SAP. "SAP is deeply committed to supporting food retailers in staying on top of the changing environment by utilizing smart business software solutions. SAP NetWeaver allows retailers to implement software solutions in bites, helping them to gain business benefits over time with the flexibility to adapt to any business strategy changes."

SAP Field Service and SAP Consulting are handling the implementation of the SAP software.

About SAP for Retail

SAP for Retail is a solution portfolio that helps retailers understand their business, anticipate the needs of their business and inspire their customers, employees and shareholders by delivering results. The portfolio comprises an end-to-end set of retail solutions; demand management, merchandise management, sourcing and buying, supply chain, customer shopping experience and enterprise management which covers HR and finance solutions. SAP for Retail helps retailers of all sizes to create shopping experiences that their customers will want again and again, by providing the ability to make the right decisions quickly and profitably (Additional information at http://www.sap.com/retail/).

About SAP

SAP is the world's leading provider of business software*. Today, more than 39,400 customers in more than 120 countries run SAP(R) applications - from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations. Powered by the SAP NetWeaver(R) platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at http://www.sap.com/)

(*) SAP defines business software as comprising enterprise resource
planning and related applications such as supply chain management,
customer relationship management, product life-cycle management and
supplier relationship management.

Copyright (C) 2007 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

During SAPPHIRE (from May 14 to 16), to speak with press contacts on site, please dial the SAP press room at ++49 6227 7 74069.

Source: SAP AG

Web site: http://www.sap.com/

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