Dairy Product Packaging offers integrated spoon.

Press Release Summary:




Offered in 210 or 300 ml sizes, injection molded plastic pot addresses consumer demand for meals on-the-go by integrating one spoon into lid. Spoon may be accessed by tearing off self-adhesive peel-off label on top of square pot. Design comes in one version with spoon in lid and one version with higher lid featuring room for both crunchy topping and spoon. Pot is reclosable, stable, and optimized for stacking (filled or empty), and in-mold labeling retains brand identity on shelf.



Original Press Release:



New Pack for Easy Snacking



An innovative and brand new packaging solution from RPC Superfos is now available for dairy producers.



The stylish pack includes a convenient spoon and is in tune with consumer demand for more easy meals on-the-go.



The new pack comes with a spoon integrated into the lid of a square pot. It is very easy to get hold of the spoon; all you need to do is to tear off a self-adhesive peel-off label on top of the plastic pot.



Søren Marcussen, Executive VP CSO, from RPC Superfos says: ”It is a very handy and practical solution: The spoon is ready to grab without any need for opening a smaller plastic bag. The key word is simplicity - there is all you need, but no more than that.”



Just like the injection moulded plastic pot as a whole, the spoon is beautifully designed and a delight to hold. The entire solution features attractive smooth lines and gives a soft impression – quite similar to the texture of any dairy content.



The design is available in two versions: one with the spoon in the lid and one with a higher lid, with room for both a crunchy topping and the spoon. There are two sizes - a brimful of 210 ml or 300 ml.



Apart from outstanding convenience and functionality, the pot is reclosable, stable and optimised for stacking, filled or empty.



In-mould labelling means the brand identity is maximised on-shelf with colours, pictures, decorations and trademarks rendered in premium image quality.



“The new easy snacking pack has already attracted a good deal of attention and one of our customers is currently planning a dairy product launch later this year in the pot with the in-lid spoon. We trust consumers will receive both content and pack very well,” says Søren Marcussen.



SALES/READER ENQUIRES:

RPC Superfos a/s

Spotorno Allé 8

2630 Taastrup

Denmark

Tel: +45 5911 1110

Fax: +45 5911 1180

E-Mail: superfos@superfos.com

www.rpc-superfos.com

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