CUI Global Subsidiary CUI Inc. and Virtual Power Systems' Software Defined Power Solutions (ICE Technology) Selected by SAP

TUALATIN, Ore., Sept. 13, 2018 /PRNewswire/ -- CUI Global, Inc.'s (NASDAQ: CUI) wholly-owned Power & Electromechanical Division, CUI Inc. ("CUI" or the Company"), announced that the SAP® Co-Innovation Lab ("COIL") has selected Virtual Power Systems' ("VPS") proprietary Intelligent Control of Energy® ("ICE") Software Defined Power® ("SDP") infrastructure solutions following the successful completion of a 90-day proof of concept trial. The move to SAP's COIL lab will allow the integration of CUI's ICE Switch and ICE Block to intelligently control power infrastructure and gain greater utilization by adding energy storage for peak demands. CUI's proprietary hardware platform is the industry's first SDP ICE-compatible devices based on VPS's ICE software platform. CUI Inc. is the exclusive hardware design and development partner to VPS for the ICE Switch and Block solutions.

"SAP's selection of the ICE platform serves as key validation by a technology leader whose global data center network is fundamental to the delivery of its services to customers worldwide of the platform's revolutionary approach to data center power utilization. Through joint sales and marketing efforts we and VPS have been systematically building a pipeline of prospective customers, and SAP's selection is a very clear indication that we are addressing an imperative for the data center industry in solving their power capacity challenges," said William Clough, president and CEO of CUI Global. 

Steve Houck, CEO of Virtual Power Systems, added, "Of particular interest to SAP is software defined power's ability to vertically integrate power profiles and availability allowing for real time automated provisioning of power inline with compute, storage, and network resources. We have proven that software defined power effectively recaptures stranded power and makes it available for additional workloads on existing power footprints. With ICE, we are removing the biggest barrier to application and infrastructure deployments facing customer's today - power costs, availability, and provisioning."

Because power and cooling typically cost more than the IT equipment it supports, data center owners and cloud operators are struggling to improve energy efficiencies without compromising system availability or reliability. VPS and CUI Inc address this challenge by utilizing SDP to abstract power controls through a layer of software virtualization. By applying machine learning and data analytics, SDP improves data center management, which encourages growth, while releasing power-capacity constraints.

About CUI Global, Inc.
Delivering Innovative Technologies for an Interconnected World . . . . .
CUI Global, Inc. is a publicly traded company dedicated to maximizing shareholder value through the acquisition and development of innovative companies, products and technologies. From Orbital Gas Systems' advanced GasPT® platform targeting the energy sector, to CUI Inc.'s advanced power platform serving the networking and telecom space, CUI Global and its subsidiaries have built a diversified portfolio of industry leading technologies that touch many markets. As a publicly traded company, shareholders can participate in the opportunities, revenues, and profits generated by the products, technologies, and market channels of CUI Global and its subsidiaries. But most important, a commitment to conduct business with a high level of integrity, respect, and philanthropic dedication allows the organization to make a difference in the lives of their customers, employees, investors and global community.

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About CUI Inc.
CUI Inc. is a technology company focused on the development and distribution of electronic components. At the leading edge of power supply design, the organization supports customers as they strive to improve the energy efficiency and environmental credentials of their application. The company's power group is complemented by a portfolio of world-class board level components, consisting of interconnect, audio, motion control and thermal products. An unwavering commitment to create collaborative partnerships with customers and a drive to see that their design project is a success has been a hallmark of CUI's sustained growth since its founding in 1989. As a leader in the industry, CUI will continue to invest in the future through new technologies, talented employees, expanded manufacturing capabilities, and a growing global reach.

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About Virtual Power Systems
Virtual Power Systems (VPS) is transforming how next-generation data center and cloud providers provision, manage and utilize power capacity with its ground-breaking Software-Defined Power® and Intelligent Control of Energy (ICE®) technology platform. VPS eliminates the need to over-provision power as ICE dynamically adjusts power delivery as demand fluctuates across data-center workloads, servers and racks. ICE enables data center and cloud providers to generate significant additional revenue within existing power and IT footprints while avoiding millions of dollars in capital expenditures and operating expenses. Additionally, VPS empowers enterprise customers to reduce power infrastructure wait times and costs. To accelerate market adoption, VPS is developing a robust partner ecosystem, which includes Artesyn Technologies, HP Enterprise, Intel, Lenovo, Schneider Electric and Vertiv.

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Media Contact: 

CUI Global, Inc.

Jeff Schnabel

Main: 503-612-2300

External Investor Relations:

LHA Investor Relations

Sanjay M. Hurry

Main: 212-838-3777

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