Alliance With VeriSign Enables Mobile Phone Users to Show Their School Colors
Mobile Product to Allow College Sports Fans to Receive Scores and News With User-Controlled Frequency via Text Alerts and Download Wallpaper and Ringtones From Approximately 100 Schools
NEW YORK, and MOUNTAIN VIEW, Calif., Oct. 25 // -- CSTV Networks, Inc., the leading digital sports media company and part of CBS Corp., and VeriSign, Inc. (NASDAQ:VRSN), the leading provider of intelligent infrastructure for the networked world, today jointly announced the launch of products that connect fans to favorite college teams via their mobile device. The announcement marks the launch of "CSTV 2 Go," a multi-platformed CSTV initiative to keep college sports fans connected to favorite sports and teams via handheld devices.
"College sports fans want to show their pride wherever they are," said Brian Bedol, president and CEO, CSTV. "VeriSign's scalable and reliable infrastructure will allow CSTV to deliver new rich-media applications to these passionate consumers in real-time, nationwide and 24/7."
Utilizing the VeriSign(R) Mobile Delivery Services and VeriSign(R) Intelligent Portal Services, the first phase of CSTV's mobile offerings include customized team news alerts via Short Message Service ("SMS"), as well as the opportunity to purchase custom ringtones and wallpapers for approximately 100 colleges and universities across the United States, including University of Southern California, Ohio State University, Florida State University and others. The mobile alerts product allows fans to select the sports, and frequency, for which they receive scores and headlines from favorite schools. As with all CSTV 2 GO Products, the mobile content can be accessed at www.cstv.com/wireless .
Taking mobile alerts to a new level, the information will be available for up to 15 men's and women's sports, and with frequency options ranging from final score to as detailed as per inning, per period or per half.
"In the spirit of providing access to content virtually anywhere, anytime, and on any device, we're working with CSTV to connect college sports fans to the content they want," said Jeff Treuhaft, senior vice president, Digital Content Services, VeriSign. "With access to a large network of schools and college sports fans, CSTV is a progressive company, driving the 3-screen experience for its users."
The VeriSign Mobile Delivery Services is powering CSTV's premium SMS alerts program which allows college sports fans to get the latest updates on scores and sports headlines. Consumers can easily find their favorite schools and subscribe to mobile alerts on the CSTV website on a variety of sports. With VeriSign's experience and infrastructure, the custom-built solution is integrated with CSTV's existing XML feeds, enabling CSTV to introduce this new service to consumers.
Building on college sports fans' loyalty to their favorite schools and sports, CSTV also uses the VeriSign Intelligent Portal Services to offer college sports-themed mobile content, including ringtones and wallpaper downloads for approximately 100 schools.
VeriSign, Inc. operates intelligent infrastructure services that enable and protect billions of interactions every day across the world's voice and data networks. Additional news and information about the company is available at www.verisign.com
About CSTV Networks
CSTV Networks, Inc., now part of the CBS Corporation is the leading digital and cable programming company dedicated to college sports. Connecting more fans to more college sports than any other company, its many platforms for programming distribution include CSTV: College Sports TV, televising regular-season and championship events for 35 men's and women's college sports; CSTV.com and its network of nearly 250 official athletic sites; CSTV All Access, broadband services providing live audio and video of more than 10,000 events annually; as well as satellite television and radio, in-flight entertainment, wireless networks and more. Further information is available at www.CSTV.com.
VeriSign, and other trademarks, service marks and logos are registered or unregistered marks of VeriSign, Inc. and its subsidiaries in the United States and in foreign countries.
Source: VeriSign, Inc.
CONTACT: Allison Flerl, Media Relations, +1-650-426-4649, or firstname.lastname@example.org, of VeriSign, Inc.
Web site: http://www.cstv.com/
Web site: www.verisign.com/