CRM Software helps build mash-up applications.
Press Release Summary:
Leveraging Javascript, XML, and Web services, Smashforce AJAX Toolkit enables enterprise developers to mix favorite Internet services into Multiforce applications. Companies can create mash-ups with salesforce.com that use Google Maps to show previous day's leads on map, leverage Skype's VOIP service to allow users to dial and talk with contacts, or create customizations for forms and workflows.
Original Press Release:
Salesforce.com Announces Smashforce for Building Mash-Up Applications
New Smashforce AJAX Toolkit Enables Enterprise Developers to Mix Their Favorite Internet Services, Such as Google Maps, Right Into Their Multiforce Applications
SAN FRANCISCO, Aug. 22 -- Salesforce.com (NYSE: CRM), the technology and market leader in on-demand customer relationship management (CRM), today announced the availability of the AJAX Toolkit for Sforce. Leveraging the same technology combination including Javascript, XML and Web services behind Google's Maps service, Smashforce enables the seamless integration of functionality from popular consumer Internet services with Multiforce- and Sforce-based enterprise applications. Available immediately for free download in beta at www.sforce.com, final release of the toolkit is planned for salesforce.com's Dreamforce '05 User and Developer Conference taking place September 11-14, 2005 in San Francisco.
The transition of popular Web sites from simple web pages into programmable, "remixable" platforms has brought new innovation to the consumer Internet, as evidenced by the popularity of Google's Maps service and Yahoo's Flickr. With the new Smashforce AJAX (Asynchronous Java and XML) toolkit, salesforce.com developers can now bring the same innovation to their companies' development projects, creating new enterprise applications that have the sophistication and innovation previously seen only in consumer contexts. Similarly, enterprise developers can use the toolkit to easily combine salesforce.com with mapping, telephony and other Internet services, using AJAX to bring compelling new functionality to their CRM deployments with a fraction of the effort or complexity of client/server application platforms.
"The new Smashforce AJAX Toolkit makes it easy to incorporate all the incredible innovation that is occurring on the Internet today into salesforce.com deployments," said Tien Tzuo, senior vice-president of platform products at salesforce.com. "Developers who want to build enterprise applications with the power of AJAX now have a simple and powerful toolkit to get them started. This toolkit makes the advantages of choosing Multiforce over traditional client/server platforms for new projects even clearer."
Using the toolkit, companies can create new "mash-ups" with salesforce.com that use Google Maps to show all of their previous day's leads directly on a map, leverage Skype's VOIP service to allow users to dial and talk with their contacts, or create advanced customizations for their forms and workflows.
"We share salesforce.com's belief that the combination of Internet-based platforms and services creates an unbeatable alternative to traditional software," said Eric Berridge, Principal of Blue Wolf Group. "The AJAX Toolkit brings the innovation, creativity and success we've seen in consumer services to our salesforce.com-based products and service engagements."
Developers interested in using the toolkit and the new Mutliforce on-demand operating system, Sforce on-demand integration platform, and Customforce on-demand customization tool available as part of the Summer '05 release from salesforce.com can sign up for a free Developer Edition at sforce.com .
About salesforce.com
Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). Through its award-winning salesforce.com family of products including Salesforce ( www.salesforce.com ) and Supportforce ( www.supportforce.com ), the company provides a comprehensive suite of CRM applications to help enterprises of all sizes, industries and geographies meet the complex challenge of sharing and managing information on-demand. Salesforce and Supportforce are built on the Sforce on demand integration platform and include Customforce tool complete on-demand customization. Sforce (http://www.sforce.com) and Customforce (http://www.customforce.com) allow customers and independent software vendors to customize and integrate salesforce.com's products, as well as build their own on-demand enterprise applications. As of July 31, 2005, salesforce.com manages customer information for approximately 16,900 customers and approximately 308,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit www.salesforce.com, or call 1-800-NO-SOFTWARE.
NOTE: Salesforce.com is a registered trademark of, and Sforce, Customforce.com and Supportforce.com are trademarks of, salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.
CONTACT: Jane Hynes of Salesforce.com, Inc., +1-415-901-5079, orjhynes@salesforce.com/
