Content Gateway send/receives MMS from multiple sources.
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Press Release Summary:
Multimedia content delivery gateway, MMS 365, enables content providers, marketers, and media companies to deliver MMS content directly to millions of consumers' handsets, globally, with single connection. It runs on Sybase 365 operator-grade network, ensuring successful delivery of complex content, management of high-traffic volumes and seamless delivery to consumers' handsets via its connections to 700+ global operators.
Original Press Release:
Sybase 365 Launches New MMS Content Delivery Gateway
Single Connection Enables Delivery of Rich Media Content Directly to Millions of Subscribers
SAN FRANCISCO, Oct. 23 - CTIA WIRELESS - Sybase 365(TM), a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in messaging interoperability and mobile content delivery, today announced its new multimedia content delivery gateway - MMS 365 - that sends and receives MMS from multiple sources enabling content providers, marketers, and media companies to deliver MMS content directly to consumers' handsets, globally, with a single connection.
"MMS is, and will continue to be, the most viable method for delivering rich media," said Marty Beard, President of Sybase 365. "Mobile campaigns are becoming an increasingly important part of companies' communication and advertising strategies, and multimedia messages are exceptionally effective because of their ability to engage the recipient in interactive campaigns."
MMS 365 runs on the Sybase 365 operator-grade network, ensuring successful delivery of complex content, management of high traffic volumes, and seamless delivery to consumers' handsets via its connections to more than 700 global operators. One connection to MMS 365 provides direct content delivery to millions of subscribers, eliminating the need for content providers to manage separate, time-consuming negotiations and connections to individual operators.
MMS 365 supports all popular types of rich content including photos, graphics, audio, video, alerts, ringtones, and wallpaper allowing content providers to use the most effective method to communicate a campaign to subscribers.
For a demonstration and more information, visit Sybase 365 during CTIA at booth 323.
About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), leads the world in the global delivery and settlement of mobile messaging interoperability, and the management and distribution of mobile content. Processing more than 8 billion messages per month, Sybase 365 reaches more than 700 mobile operators around the world. For more information, visit: http://www.sybase.com/365.
Sybase and Sybase 365 are trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.
CONTACT: Laura Mayhew of Sybase 365, +1-703-961-2209, laura.mayhew@sybase.com; or Rosemary Miller of Citigate Cunningham, +1-415-618-8720, rmiller@citigatecunningham.com, for Sybase 365
