Construction Projects Worth up to USD 420 Billion to Drive Demand for World-class Construction Materials in KSA

LATICRETE RAK showcases latest construction solutions at Big 5 Show Jeddah

LATICRETE RAK, a global leader in the manufacturing of innovative systems for the installation of tile and stone, has announced that it has showcased its latest range of concrete repair solutions such as the Non-shrink grout, Trowel Grade and High Strength Mortar, during its participation at the recently-concluded Big 5 Show Jeddah, Kingdom of Saudi Arabia (KSA). With ongoing construction projects in KSA estimated to reach USD 420 billion, LATICRETE RAK confirmed that it has increased its marketing and sales activities in Saudi Arabia to cater to the surge in demand for its products and services, with the Big 5 Show Jeddah serving as one of its key networking platforms in the Saudi market.

LATICRETE RAK further revealed that visitors to the event were given live demonstrations of the rest of its offerings such as Latapoxy 310, SpectraLOCK and other exclusive products that have been used in various high-profile construction projects worldwide. LATICRETE RAK occupied stand A 19 at the Big 5 Show Jeddah, which also featured marketing materials of RAK Ceramics.

Sujith Singh, GM, LATICRETE RAK, said: "Saudi Arabia continues to invest aggressively in various construction projects, particularly residential developments that seek to address the dramatic increase in demand for housing units by the country's rapidly growing population. This is a very positive trend that creates attractive growth opportunities for LATICRETE RAK in the long term. Moreover, we feel privileged to contribute to the growth of Saudi Arabia's construction sector by providing world-class solutions and construction materials. The Big 5 event is an ideal platform to showcase our industry-leading offerings and reaffirm LATICRETE's position as a global leader in the manufacture of high-strength shock and water resistant tile and stone installation systems and water proofing products."

LATICRETE is likewise presenting tile and stone installation materials that are certified by GREENGUARD based on a criteria used by US EPA, OSHA and the US Green Building Council's LEED-CI program. High-profile construction projects in the Middle East that have used LATICRETE to achieve LEED Certification include King Abdullah University of Science and Technology, and the Princess Noura Bint AbdulRahman University for Women in KSA, and MASDAR in Abu Dhabi.

Over the years, LATICRETE's innovative products have established new benchmarks in quality, innovation, service and technology, as the company continues to lead in key product categories such as tile grout, radiant floor heating systems, crack suppression, waterproofing, sound control, adhesives and mortars. The products being showcased at the Big 5 include LATICRETE HydroBan, which allows fast track waterproofing allowing contractors to conduct flood tests on the same day of application, saving time and labor.

LATICRETE RAK, a joint venture of LATICRETE and RAK Ceramics, the world's largest ceramic tiles & sanitaryware manufacturing company, caters to customers across the Middle East and Africa. The company continues to expand its market reach as well as its product portfolio and is now working on ventilated façade that simultaneously helps to conserve energy and make the buildings breathable.

Headquartered in Ras Al Khaimah, RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry, offering a product portfolio comprising over 6,000 designs in ceramic tiles, Gres Porcellanato, and several models in sanitaryware. The company has also been recently conferred the SuperBrand 2010 Award and continues to be a global pioneer in the world of ceramics through innovative products such as the RAKSLIM, a new brand of 4.5-millimetre thick tile that sets new industry benchmarks in thickness, strength, cost and ease of use. RAK Ceramics is also founding member of Emirates Green Building Council, which supports the development of sustainable buildings in UAE.

For further information, please contact:

Orient Planet PR & Marketing Communications

Tel: +971 43988901

Fax: +971 43988941

P.O.Box 23345, Dubai, UAE



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