ComQi Launches New Mobile Applications Linked to Digital Signage
New York - ComQi, global multi-channel message management leader, announced today the launch of five new place-based mobile applications interacting with digital signage displays in a retail venue. Powered by ComQi's Interaction Manager, these mobile apps include: Voting, Information and Couponing, Group Buying, Quizzes and Games.
In today's market, retailers need to provide new ways to keep customers engaged and entertained while in the store, and to stay in contact with them after they leave. ComQi's new mobile experiences empower the consumer and enable them to enter into a dialog with both brands and retailers by linking their mobile phone to digital signage and social media.
Ajay Chowdhury, ComQi's CEO, says: "ComQi's Interaction Manager enables marketers to engage with customers at the point of influence. These new applications enable brands and retailers to engage in a conversation with their customers on the go, establishing and reinforcing a relationship complemented by social networks. ComQi's innovative platform enables retailers to improve their brand image, customer satisfaction and customer retention."
Consumers can connect to the Interaction Manager platform with their Smart Phones through a variety of means on the screen - using a textual URL, a QR Code, via NFC - or any combination of the three.
The Interaction Manager offers many different Connected Experiences to the consumers, including sharing thoughts and opinions in an interactive way through a Voting App, receiving coupons and discounts on specific products, or participating in a game or a contest within the venue in order to enhance the store's atmosphere.
Come and see those Connected Experiences managed by ComQi's Interaction Manager at ISE 2012 in Amsterdam, from 31.01.12 until 02.02.12, @ booth 10K118.
Another of ComQi's Connected Experiences, the Ettraction ExploreBoard Touch Screen solution to provide information for tourists in hotels developed for CTM, was listed today as a finalist in the Interactive Solutions section of the DSE APEX awards.
About ComQi
ComQi is a global leader providing a powerful multi-channel message management platform that controls a network's content and infrastructure, closing the loop between digital signage, mobile, web and social media within a venue. ComQi won numerous awards including the AV Technology Award for the Best Digital Signage Product in 2011. It has been voted as the number one global digital signage provider for three years in a row by DailyDOOH and a Tier One player by Frost & Sullivan for the second year in a row.
Created through the merger of Minicom Digital Signage and EnQii, ComQi's mission is to deliver an end-to-end solution that is tailored to engage consumers by optimizing communications and marketing strategies that provide the best ROI. By putting the consumer at the center of the experience, Comqi enables Connected Experiences through a single platform that offers media distribution, network and content management, interactive experiences and impact measurement. ComQi offers all these solutions directly or by partnering with systems integrators, distributors and marketing agencies. ComQi's hundreds of customers include leading brands around the world, such as Care Media, Compass Group and Six Flags (in the US), McDonald's and The Premier League (in the UK), CinemaxX (in Germany), Toys 'R' Us (in China) and Carrefour and Credit Lyonnais (in France). With over 12 years of expertise and an installed base of more than 400,000 displays worldwide, ComQi is a global company headquartered in New York with offices in Jerusalem, Toronto, London, Zurich, Paris, Hong Kong Shanghai and a representative office in India.
Contact for more information
Nathalie Garson
Director of Marketing Communications
Nathalie.garson@comqi.com
