Complementary Coatings Corporation Bolsters Its Portfolio of Industrial Maintenance Solutions with Creation of Insl-x-branded COROTECH® Coatings
Share:
(MONTVALE, NJ) Complementary Coatings Corporation unveiled a complete portfolio of superior industrial maintenance coating systems with the creation of Insl-x-branded COROTECH® High Performance Coatings. The new line represents years of research, development and field experience with high-performing products from Insl-x Industrial Maintenance and Coronado Industrial Coatings.
The Insl-x brand, which is well-known to meet the highest standards of performance in
the industrial maintenance market, will now distinguish its line of industrial paints,
primers and coatings under the COROTECH® sub-brand. In addition, the company's
Coronado industrial line has been integrated into the new label. The combined portfolio
results in a comprehensive offering of superior-grade industrial coating solutions,
featuring over 40 products that include waterborne acrylics systems, aliphatic urethane
systems and an extensive array of epoxies, enamels and corrosion protection primers.
A complete selection of support materials is also under development, including new
product guides, ready-mix and custom-color cards, and custom fan decks.
Newly rebranded COROTECH® High Performance products began to roll-through and
will continue throughout 2010. Dealers and end-users can expect the full line of
COROTECH® products to be available by early 2011. Plans to expand the line are
slated for 2011.
"The transition to the new COROTECH® High Performance line creates a fuller, more
well-rounded range of products that allows us to better service our customers," said
Don Muller, vice president of sales and marketing, Complementary Coatings
Corporation. "In essence, the new portfolio provides a 'one stop shop' of industrial
coating systems that deliver high performance, unsurpassed quality and lasting
protection for any industrial coating need."
Information on new Insl-x-branded COROTECH® High Performance products is featured
on its redesigned website, www.corotechcoatings.com.
About Complementary Coatings Corporation
Complementary Coatings Corporation, a Benjamin Moore company, offers more than a
half-century of manufacturing expertise in understanding the needs of contractors,
builders, specifiers and homeowners for specialty paints and finishes. Formerly
operating as Insl-x Products Corporation, Complementary Coatings Corporation has
built a strong reputation for superior customer service and delivering a wide range of
high-performance utility paints, primers and industrial maintenance coatings under the
following brand names: Maxum, Coronado, Corotech, Insl-x, Trinity and Lenmar. Headquartered in Montvale, New Jersey, Complementary Coatings Corporation operates manufacturing and distribution centers in New Jersey, Florida, Maryland, Illinois, Nevada, Texas and Alabama. For more information on Complementary Coatings Corporation and its family of products, visit www.complementarycoatings.com.
