Compact Camera features 30x zoom and electronic viewfinder.

Press Release Summary:




Based on 18.2 MP Exmor R CMOS sensor and BIONZ X processor, Model DSC-HX80 ensures fine capture details for still images and full HD videos in all lighting conditions. Wi-Fi/NFC compatible camera is equipped with retractable OLED Tru-Finder, 921 k dot LCD screen that tilts 180° for arms-length portraits, and Optical SteadyShot with 5-axis image stabilization that minimizes effects of camera shake. Camera supports full HD movie shooting including high-speed XAVC S format at 50 Mbps.



Original Press Release:



Sony Announces New HX80 Compact Camera with 30x Zoom and Electronic Viewfinder



New Model is World's Smallest Camera with 30x Optical Zoom Lens(1)



SAN DIEGO, – Sony Electronics, a worldwide leader in digital imaging and the world's largest image sensor manufacturer, has today introduced the newest addition to their compact zoom camera lineup, the DSC-HX80 model.



The new camera features a variety of advanced imaging capabilities including 30x optical zoom, a high-resolution 18.2 MP(2) Exmor R CMOS Sensor and a retractable OLED Tru-Finder in a class-leading compact body.  Along with the DSC-HX90V model, the HX80 camera becomes the only compact high-zoom camera with a retractable electronic viewfinder, making it an extremely appealing and flexible solution for travel and family photography and video shooting.



The HX80 also features a high-resolution, 921k dot LCD screen that tilts a full 180 degrees for comfortable arms-length portraits or "selfies" and is Wi-Fi / NFC compatible.



Key features for the new model are included below:



Compact Hi-Zoom HX80 Camera w/ Built-in Retractable EVF



Available in April for about $350



--  Premium 30x ZEISS Vario-Sonnar T* optical zoom lens with 60x "Clear Image" digital zoom capability

--  Built-in pop-up OLED Tru-Finder EVF w/ high contrast and vivid colors

--  18.2 MP Exmor R CMOS sensor and BIONZ X processor ensure the finest capture details for still images and Full HD videos in all lighting conditions

--  Optical SteadyShot with 5-axis image stabilization minimizes effects of camera shake

--  921k dot, 3.0 type LCD screen that tilts a full 180 degrees

--  Full HD movie shooting capabilities including high-speed XAVC S format at 50 Mbps

--  Built-in 'pop up' flash for low-light shooting support

--  Compatible with Wi-Fi / NFC for seamless wireless transfer of content and with select Sony PlayMemories™ Camera apps



A variety of exclusive stories and exciting new content shot with Sony imaging products can be found at www.alphauniverse.com, Sony's growing community site built to educate, inspire and showcase all fans and customers of the Sony imaging brand.



CONTACT:

Matt Parnell

Sony Electronics Inc.

(858) 942-7975

matt.parnell@am.sony.com



Web Site: http://www.sony.com/news

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