CommerceTel and iLoop Mobile Partner to Enable IVR Voice Interaction for Mobile Campaigns and Services

Relationship Brings CommerceTel Interactive Voice Response Technology to the iLoop Mobile mFinity(TM) Platform

SAN JOSE, Calif., Aug. 16 - CommerceTel and iLoop Mobile have partnered to offer CommerceTel Interactive Voice Response (IVR) technology for mobile initiatives delivered by the iLoop Mobile mFinity(TM) platform. Brands, marketers, content owners and enterprises can include voice-based audience interaction with their mobile initiatives by leveraging this strategic relationship. The combination of iLoop Mobile applications for SMS-based initiatives and mobile content distribution and CommerceTel voice-based mobile technology offers companies deploying mobile initiatives an array of mobile initiative opt-in and participation options.

"The use of IVR is an effective methodology for enabling consumer participation in mobile campaigns. It gives the audience a familiar way to interact with the content, because all they have to do is dial a phone number," said Dennis Becker, president and chief technology officer of CommerceTel. "We are committed to the delivery of scalable IVR solutions - a solid match for the iLoop Mobile mFinity platform which is designed to make creating and controlling mobile initiatives easy and cost effective."

The CommerceTel technology allows callers to interact with a campaign by dialing a voice call and using familiar voice menus and touch-tone commands, or receive a voice call by sending a text message. The iLoop Mobile technology powers a suite of interactive text messaging, alert messaging, and mobile Internet programs, as well as mobile content delivery optimized for each individual phone model. Content is delivered quickly and allows the user to instantly execute the campaign call to action.

"Voice is an often neglected element of the mobile marketing mix, CommerceTel's IVR solutions are a valued addition to the iLoop Mobile mFinity suite of services" said Michael Becker, executive vice president of Business Development for iLoop Mobile. "Adding IVR voice and touch-tone interactivity to a mobile marketing initiative is an effective tactic for reaching consumers uncomfortable or unfamiliar with more recent mobile features like SMS or the mobile Internet."

About CommerceTel
CommerceTel is a leading phone-based participation media solutions provider. The Company is the inventor of the C4 Platform, a ground-breaking interactive telecommunications platform that drives all forms of phone-based interaction from participation TV to mobile content distribution. The only system of its kind, C4 is an all-software, all-IP system that directly links the public switched telephone network with mobile and IP networks. C4 is massively scaleable and can process a virtually unlimited number of transactions on demand. It is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. CommerceTel is based in San Diego, California.

About iLoop Mobile
iLoop Mobile is an innovator in mobile technology and services for interactive, SMS-based mobile marketing and mobile content distribution. The company's patent-pending mFinity(TM) platform enables brands, content owners, marketing agencies and enterprises to create, connect, and control mobile phone initiatives worldwide. iLoop Mobile is privately held and is headquartered in San Jose, CA, with European offices in Copenhagen. For additional information, please visit:

Source: iLoop Mobile

CONTACT: Michael Ahearn of iLoop Mobile, Inc., +1-408-907-3367,

Web site:

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