Color Toner Cartridges feature chip technology.

Press Release Summary:



Clearcase® high capacity color toner cartridges are suited for use in Xerox® Phaser® 6250, Konica Minolta(TM) magicolor(TM) 3300, Epson AcuLaser® C4100, and Brother® HL-4200CN office color printers. Units incorporate clear cartridge that enables end users to visually assess quantity of toner remaining in cartridge.



Original Press Release:



Media Sciences Launches Clearcase® Color Toner Cartridges for Use in Xerox® Phaser® 6250, Konica Minolta(TM) magicolor(TM) 3300, Epson AcuLaser® C4100, and Brother® HL-4200CN Office Color Printers



Release Marks Aftermarket Industry's First Newly Manufactured, 'Chipped' Color Toner Cartridges

OAKLAND, N.J., March 8 -- Media Sciences International, Inc. (AMEX:GFX), leading independent manufacturer of solid ink and color toner cartridges for office color printers, today announced the launch of Media Sciences' Clearcase® newly manufactured, high capacity cartridges for use in Xerox® Phaser® 6250, Konica Minolta(TM) magicolor(TM) 3300, Epson AcuLaser® C4100 and Brother® HL-4200CN office color printers. These new products are the first independently manufactured, new-build, office color toner cartridges featuring chip technology.

Technological Innovation by Office Color Aftermarket Leader

Chip technology is used by printer manufacturers not only to enhance the printer user's product experience, but also to create a technological barrier to aftermarket entry. That Media Sciences has surmounted this industry barrier showcases the expertise of the Company's product development team, highlights its ability to deliver on complex development projects, and illustrates the Company's continued strength in bringing products rich with opportunity to the marketplace.

Significant Market Opportunity

These new products represent the fourth largest available installed base for which Media Sciences manufactures products. When compared to the printer manufacturers' brands, the new line of cartridges deliver end-user savings of up to 24 percent on single cartridges and up to 33 percent on the Media Sciences Value Bundle, which groups all four colors together in a single SKU. Media Sciences' Clearcase cartridges feature a unique, clear cartridge that enables end users to visually assess the quantity of toner remaining in a cartridge, helping them to save money by preventing premature replacement.

Important Product in the Company's Portfolio

Michael W. Levin, Media Sciences' President and Chairman, remarked on the product introduction's significance to the Company. "In addition to delivering another important innovation to our industry, this new line of products expands with strategic significance Media Sciences' color toner product line, and brings additional incremental revenue to the company this fiscal year."

New products that have shipped in the Company's third quarter have included the Media Sciences 9000 product line, which includes universal color toner cartridges for use in Xerox Phaser 7300, OKI® 9300 and 9500, and Konica® 7830 office color printers, and the Media Sciences 3800 line of products for use in the Ricoh® Aficio® AP3800C and CL7000.

Media Sciences anticipates the new "chipped" products for use in the Xerox Phaser 6250, Konica Minolta magicolor 3300, Epson AcuLaser C4100 and Brother HL-4200CN office color printers to ship within the next 30 days.

For more information about Media Sciences, visit the Company's website at http://www.mediasciences.com/.

Media Sciences International, Inc. (AMEX:GFX):

Media Sciences International, Inc. (AMEX:GFX), the leading independent manufacturer of solid ink and color toner cartridges for office color printers, has a strong reputation for being the informed customer's choice. As the premium quality price alternative to the printer manufacturer's brand, Media Sciences' newly manufactured color toner and solid ink products for use in Xerox®, Tektronix®, OKI®, Ricoh®, Konica-Minolta/Minolta-QMS®, Epson®, and Brother® office color printers deliver up to and over 30% in savings when compared to the printer manufacturer's brand. Behind every Media Sciences product is The Science of Color(TM) -- the company's proprietary process for delivering the very best quality at the very best price, including its commitment to exceptional, highly responsive technical support and its longstanding, industry-leading warranty. With the Company's groundbreaking INKlusive(TM) FREE Color Printer Program (http://inklusive.com/), printer users buy the supplies, and get the printer for free. For more information on the Company, its products, and its programs, visit www.mediasciences.com/, E-mail info@mediasciences.com, or call 201.677.9311.

Brand names are used for descriptive purposes only and are the property of their respective owners.

Source: Media Sciences International, Inc.

CONTACT: Barb Short of Media Sciences International, Inc., bshort@mediasciences.com, 1-888-376-8348

Web site: http://www.mediasciences.com/
http://inklusive.com/

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