Color Paper is desiged to attract attention to projects.
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Press Release Summary:
Suited for businesses, home offices, and production centers, Boise® FIREWORX(TM) enhances creative projects as well as communications. Paper comes in 27 colors, including Bottle Rocket Blue(TM), Emerald Thunder(TM), and Hot Pink Mimi(TM). Select colors contain 30% post-consumer content. Weights range from 20 lb text to 110 lb index, and available sizes include 8½ x 11 in., 8½ x 14 in., and 11 x 17 in. Packages feature poly ream wrap and tear strip opening.
Original Press Release:
Boise® Launches FIREWORX(TM) Paper Line with 27 Vibrant Colors
Extensive New Color Line Debuts with Eye-Catching Fireworks Themed Packaging
BENSENVILLE, Ill., Oct. 1 -- Boise Paper today announced the launch of Boise(R) FIREWORX(TM), a category changing, vibrant color line that offers Paper With Pop(TM). This new and expanded color paper offering brings fun and function together. Boise FIREWORX is a lifestyle color paper brand that adds vibrancy to creative projects and attention-getting communications, both at home and in the workplace. With exciting new packaging, 27 distinct vibrant colors and action-packed names like Bottle Rocket Blue(TM), Emerald Thunder(TM) and Hot Pink Mimi (TM), customers will enjoy a greater variety of choice than ever before. This unique line is packaged with stunning pictures of fireworks exploding on the cover to encourage customers to add flair and excitement to everyday projects
"As the leader in premium and specialty papers, Boise is committed to providing our customers with a color paper offering that goes beyond what's expected," said Vince Phelan, marketing director, Boise Paper. "The launch of Boise FIREWORX is the result of Boise's in-depth research on what our current and prospective customers truly want, and how they best connect with our brand. The feedback was loud and clear: they needed a product that stood out from the crowd and delivered excellent results. We're confident that Boise FIREWORX will do just that."
Boise FIREWORX is ideal for businesses, home office users, production centers, teachers, and arts and crafts hobbyists. New features such as poly ream wrap and an easy-to-open tear strip provide consumers with a memorable experience. Select colors contain 30% post-consumer content.
Boise FIREWORX comes in "8 1/2 " x 11", "8 1/2 x 14" and 11" x 17" sizes, and various weights that range from 20 lb text to 110 lb index. Boise FIREWORX is replacing the company's previous color brands, MP Brites(TM) and MP Colors(TM), and is scheduled to be in full circulation by January 1, 2008.
For more information on Boise(R) FIREWORX(TM) visit http://www.boisefireworx.com/.
About Boise Cascade
Boise, headquartered in Boise, Idaho, manufactures engineered wood products, plywood, lumber, and particleboard and distributes a broad line of building materials, including wood products manufactured by the company. Boise also manufactures a wide range of specialty and premium products, including imaging papers for the office and home and papers for pressure-sensitive applications, as well as printing and converting papers, containerboard and corrugated boxes, newsprint, and market pulp. Visit Boise's website at http://www.bc.com/.
CONTACT: Lisa Vail of Boise Paper, +1-630-227-3433
