Color Label Printer includes RFID encoding technology.

Press Release Summary:

Providing on-demand label and tag printing, Model RX900 is equipped with RFID reader/encoder module, which is compliant with EPC Global Gen 2 Class 1 and ISO 18000 -b and -c specifications. Users can add color coding, color graphics, and photo-quality images to RFID labels and tags as they are being printed. Applications include file folder tracking, retail and apparel tags, data tape tracking, pharmaceutical labels, oversized ID badges, and wristbands.

Original Press Release:

Primera's RX900 Color RFID Printer is Now Shipping

RX900 is the world's first and only on-demand color RFID label printer.

PLYMOUTH, MN, USA - Primera Technology, Inc., a leading manufacturer of specialty printers, today announced its new RX900 Color RFID Printer is now shipping.

RX900 is the world's first and only full-color, on-demand label and tag printer that also has built-in RFID encoding technology. The RFID reader/encoding module is supplied by Intermec®, a global leader in RFID technology. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 -b and -c specifications.

"Until now, on-demand RFID labels and tags could only be printed in monochrome," said Mark D. Strobel, Primera's vice president of sales and marketing. "With RX900, you can add color coding, high-resolution color graphics and even photo-quality images to RFID labels and tags as they're being printed. We are confident this capability opens up an entirely new set of exciting and cost-effective applications for RFID technology."

RX900 is designed for applications that need both color and RFID, including:

o File folder tracking - medical, government, insurance and more

o Retail and apparel tags - for indicating sizes by color and anti-counterfeiting

o Data tape tracking - for indexing by color, bar codes and RFID

o Pharmaceutical labels - for printing photos of pills and for anti-counterfeiting

o Oversized ID badges - for printing color photos and enabling electronic access/tracking at conventions and trade shows, concerts, marathons and other events

o Wristbands - with full-color, high-resolution photos of patients and patrons and integrated RFID for tracking, positive ID and concessions

Printer drivers are included for Windows® XP/Vista/7 along with NiceLabel® SE for Primera and a starter version of Seagull Scientific's BarTender® label design/RFID software.

Pricing and Availability

RX900 is priced at $4995 (MSRP) in the USA and Canada. It is available now from Primera's resellers and distributors worldwide and at

Complete product details are available at Follow Primera on Facebook at and on Twitter at

About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of CD/DVD/BD duplication and specialty printing equipment. Its products have been sold in over 167 countries and have been installed at more than 85 percent of Fortune 100 companies.

More information about Primera, its history and label printer and accessory products is available on the Internet at or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to

In Europe and Scandinavia, contact Primera Europe GmbH in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at In Asia Pacific, contact Primera Asia Pacific in Australia by phone at +61 3 8586 3030 or by email at

Notes to Editors: Primera is a registered trademark of Primera Technology, Inc. All other trademarks are the property of their respective companies.

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