Color Digital Billboard features all-green components.

Press Release Summary:

Capable of displaying 281 trillion colors, RoHS-compliant DB-x20 works in all outdoor conditions without causing harm to surrounding environment. Long-life components do not require HVAC, and PFC reduces impact on power networks. While tilted LED configuration minimizes skyward light pollution, integrated controller automatically adjusts screen brightness (7,600 NIT max) to match day/night conditions. Redundant power supply system ensures continuous content delivery.

Original Press Release:

Barco Launches the World's First 'Green' Digital Billboard

CHINA, BEIJING, 2 April 2008 - Barco, a world leader in visualization and display solutions, announces the launch of its new DB-x20-the world's first "green" digital billboard. Designed for digital outdoor advertising networks, the DB-x20 range features green components, low power consumption, superior visual performance and maximum ROI.

"We started this project with the intent to create not only a superior digital billboard, but a fully redundant, total solution that works in all outdoor conditions, without causing any harm to the surrounding environment," says Paul Ryckaert, Vice President of Barco's Media business. "The new DB-x20 is the first and only RoHS-compliant digital billboard in the world, meaning all product components contain no lead, mercury, cadmium, Cr6, PBB or PBDE."

Barco's digital billboard is environmentally friendly in several ways. The DB-x20 features the lowest power consumption in the industry through the efficient use of long-life components that produce less heat and require no HVAC (Heating, Ventilation or Air Conditioning). Added Power Factor Correction (PFC) reduces impact on power networks, conserving energy. Moreover, an ambient environment controller (AEC-4000) automatically adjusts screen brightness to match day or night conditions, and a tilted LED configuration reduces skyward light pollution by 26%. Electromagnetic Compatibility (EMC) ensures that DB-x20 operates in a self-contained field, unaffected by electrical devices and causing no harm to other devices like cell phones or medical equipment.

Paul Ryckaert: "The digital billboard is not only green, but also offers unrivalled visual performance. Its 7,600 NIT brightness delivers maximum light levels during noonday sun and guarantees the screen stays brighter throughout its 100,000-hour lifetime. Smart shaders deliver an unequalled contrast ratio of 4,000:1, and Barco's unique 16-bit color processing delivers 281 trillion colors for superior grayscales and striking visual detail."

The DB-x20 comes with a redundant power supply system that delivers continuous power to all tiles even in the event of a failed power supply. Where other billboards deliver only a black tile, DB-x20 immediately re-routes backup power, allowing continuous delivery of key information (logos, phone numbers, etc.). This breakthrough innovation ensures continuous content and eliminates the need to dispatch a technician during overtime hours.

Remote monitoring software (RMS-1) collects all key performance data of the DB-x20 in the control center for comprehensive management of the digital billboard. Diagnostic information includes power, brightness, temperature, run time, errors, failed LEDs and more.

"The DB-x20 is a landmark LED product that could not have been realized without listening directly to the concerns of industry professionals," says Jos Vancoppernolle, Vice President of Barco's Media business. "Our customers are looking for long-term relationships with a dedicated innovator who understands their business and can advise on digital issues."

About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (Euronext Brussels: BAR) is active in more than 90 countries with about 3600 employees worldwide. Barco posted sales of euro 747 million in 2007.

© Copyright 2008 by Barco - May be reproduced by professional press only

For more information, please contact
JP Tanghe
Vice President Barco
President Corporate Communication & Investor Relations
Barco nv

Phone:+32 56 26 23 22
Fax:+32 56 26 22 62

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