Collective Media Upgrades Proprietary Targeting Platform, Standardizing Behavioral and Contextual Methodology to Vastly Improve Online Ad Performance
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NEW YORK, Nov. 5 - Collective Media, a leading online advertising network, today announced it has upgraded AMP, its proprietary audience targeting platform to interface with an advanced contextual analysis and categorization application from Personifi. AMP is the first ever audience targeting platform that standardizes both contextual and behavioral targeting, providing a side-by-side, practical comparison for advertisers to more accurately compare effectiveness between the two targeting options.
By 2008, the amount advertisers spend on behavioral targeting is expected to reach $2.1 billion, representing the fastest growing sector of online advertising. However, advertisers remain skeptical and uncertain as to how behavioral segments are created and work in comparison to contextual advertising. Collective's AMP is the first platform to offer this level of unified analysis and transparency.
Personifi, a leading provider of automated contextual classification solutions, partnered with Collective to power AMP, utilizing Personifi's unique context-sensing technology to provide more reliable methodologies to collect and analyze audience targeting data.
"Collective is in the business of selling audiences. Obviously, the more accurate we pinpoint audiences, the greater value we create for our clients," said Joe Apprendi, CEO of Collective Media. "With this new platform and working closely with Personifi, we gain a clearer understanding of how we can increase our clients' success rates through the use of contextual and behavioral audience targeting. These capabilities are complementary solutions that, when used in combination, provide more informed opportunities for advertisers."
"Personifi and Collective share a commitment to the highest standards of quality and have demonstrated expertise in optimizing display media opportunities for advertisers," said Frost Prioleau, Chairman and CEO of Personifi. "By applying our technology to Collective's platform, we are confident that this collaboration will benefit advertisers with more exact message placements and increase inventory yield."
About Collective Media
Collective Media is a leading online advertising network specializing in audience targeting and optimization solutions to increase relevancy and yield for both publishers and advertisers, reaching 123 million unique users monthly. Collective is comprised exclusively of high quality, brand-name publishers offering the largest network of online news sites in addition to a wide selection of sites. Collective's innovative approach enables both brand and direct marketers to achieve superior results through sophisticated audience targeting technology, including context, behavior, geographic and re- targeting. Founded in 2005, Collective Media is headquartered in New York City with offices in Los Angeles, San Francisco, Dallas, Chicago and Detroit. www.collective-media.com
About Personifi
Personifi provides powerful page classification and ad targeting solutions that allow ad networks and web publishers to deliver more relevant ads to their users. Leveraging a unique mathematical approach, Personifi's solutions deliver an unparalleled combination of precision and scalability. Applications for Personifi's solutions include content classification, contextual targeting, behavioral targeting, and ad optimization. Personifi is privately funded and headquartered in Fort Worth, TX.
Contacts:
Collective Media
Dawn Zinkewich
CJP Communications
T: 203.378.1152 x147,
M: 203.940.0279
dcabral@cjpcom.com
Personifi, LP
Frost Prioleau
T: 817 259 2509
frost@personifi.com
Source: Collective Media
Web site: www.collective-media.com/
