Cobra Electronics Unveils 2011 Radar Detector Lineup at International CES


Market Leader Announces Five All-New Models Featuring Ultra-Compact Design, Advanced Performance and Stunning Visual Appeal

LAS VEGAS - 2011 INTERNATIONAL CES - Cobra Electronics Corporation (Nasdaq: COBR), makers of the world's most advanced yet affordable digital radar/laser detection systems, today announced its all-new 2011 lineup of detection products on the eve of the 2011 International CES exhibition in Las Vegas, Nevada. The entire 2011 family of market leading radar/laser detection products, slated for availability in March 2011, will be on display this evening at the CES Unveiled press event at the Venetian Hotel, and throughout the duration of 2011 International CES in Booth #9845 of the Central Hall in the Las Vegas Convention Center.

The 2011 family of digital radar detectors consists of five new models across two new product series; the Cobra Formula S Series with three new models, and the Cobra Formula R Series consisting of two ultra-performance detector models. The entire 2011 lineup has been re-engineered from the ground up on an all new technology platform featuring advanced new detection circuitry, improved performance and range, enhanced false signal rejection, and a redesigned high-gain radar/laser lens. The new 2011 models also feature high-quality aluminum decorative badges and a sleek, compact profile that is up to 30-percent smaller than previous models.

"As the market leader in radar detection, the overriding goal of our 2011 product redesign was to deliver advanced technical capabilities, an unparalleled price/performance value proposition, and the sleek and compact form factor that our customers demand," said Tony Kainuma, director of radar detection and navigation for Cobra Electronics. "We believe our new Formula S Series and Formula R Series radar detector family achieves that goal, with stunning visual appeal, highly affordable price points, and the industry's most advanced features and underlying technology platform."

Cobra's all new lineup of digital radar/laser detectors for 2011 consists of:

Formula S Series of High Performance Detectors:

o XRS 9370, XRS 9470, XRS 9570 models
o Ultra-compact design and improved range/performance
o Advanced, 14-band detection, city/highway selector, auto-mute, LaserEye(TM) 360 laser detection, voice alerts, and more
o Highly affordable price points starting at $89.95

Formula R Series of Ultra Performance Detectors:

o XRS 9670 and XRS 9770 models
o Ultra-sleek design for the ultimate in visual appeal
o State-of-the-art 15-band detection, Intellishield Tri-Level City mode, Smart Power, advanced DigiView data display, 8-point compass, and much more
o Pricing starting at $159.95

"Maintaining our competitive advantages in technology leadership, price/performance, and design aesthetics drives everything we do at Cobra across each and every one of our many product categories," said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. "Our all-new 2011 radar detector lineup is powerful proof of those driving principles in action, and we look forward to unveiling our 2011 detector family and a host of other exciting new product advancements to attendees at the CES exhibition this week."

Cobra products are available in nearly 40,000 storefronts in North America and in a growing number of retailers throughout the world. Please visit Cobra at the 2011 International CES exhibition in Las Vegas in the Central Hall at booth # 9845.

About Cobra Electronics:

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.

Follow Cobra on Twitter at www.twitter.com/CobraElectronic or become a fan at http://www.facebook.com/CobraElectronics.

SOURCE Cobra Electronics Corporation

CONTACT:Chris Kooistra of Cobra Electronics,+1-773-307-8386,ckooistra@cobra.com;orStephen Drusano of Skyya Communications,+1-212-969-1777,stephen.drusano@skyya.com,for Cobra Electronics

Web Site: www.cobra.com

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