Coating Additive facilitates color acceptance.

Press Release Summary:

Compatible with low to zero VOC formulas, Pluracoat Performa® CF20 wetting and dispersing agent optimizes pigment stabilization, color development, and color acceptance in waterborne coatings applications, including architectural, wood, and industrial maintenance coatings. Nonionic surfactant system can also help optimize freeze/thaw stability of paint, and since it has zero VOCs and is APEO-free, product can help coating formulators meet green guidelines, such as Greenseal® GS-11.

Original Press Release:

BASF Launches Pluracoat Performa® CF20 Color Acceptance Additive for the Coatings Industry

New coating additive addresses functional need, while being environmentally friendly

FLORHAM PARK, NJ, September 9, 2009 -- BASF today launched Pluracoat Performa® CF20, the newest addition to the Pluracoat® high performance coating additives line developed for waterborne technologies. Pluracoat CF20 is a multifunctional wetting and dispersing agent for color development and color acceptance that is designed to deliver enhanced functional performance, formulation flexibility and environmental benefits - all in a single ingredient.

The new nonionic surfactant system improves color float and color acceptance in waterborne coatings applications, including architectural, wood, and industrial maintenance coatings. It fills a void in the marketplace by increasing pigment stabilization and color strength development while being compatible with low to zero Volatile Organic Compound (VOC) formulas.

"Pluracoat Performa CF20 is a next generation color acceptance additive that provides enhanced color development and color acceptance while being APEO (alcohol phenol ethoxylates) free and Zero VOC" said Ron Lee, Marketing Manager Coatings & Construction, Care Chemicals & Formulators, for BASF in North America. "It provides exceptional performance and flexibility to the coatings formulator."

The strong wetting and dispersing properties of Pluracoat CF20 help to improve pigment stabilization, color development and the efficiency of the pigments. This translates into making colors more vibrant, strong, and consistent, and allowingthe homeowner to touch up seamlessly. In addition, the product can help to improve the freeze/thaw stability of the paint to improve storage flexibility and workability of the paint.

Since the new surfactant has zero VOC and is APEO free, it can help coating formulators meet "green" guidelines, such as Greenseal® GS-11. It provides exceptional performance while addressing environmental requirements.

For more information contact:

Ellen M. Bravo

BASF Corporation

Tel: (973) 245-6425


Care Chemicals and Formulators

BASF's Care Chemicals division develops, produces and markets a comprehensive range of products for nutrition, pharmaceuticals, cosmetics, detergents & cleaners, and industrial & chemical applications. As a result of focused research and development, we are a preferred partner of our customers worldwide.

The products offered by BASF Care Chemicals include vitamins, carotenoids, organic acids, active pharmaceutical ingredients and excipients, aroma chemicals and cosmetic ingredients, chelating agents, surfactants, biocides, waxes and wax emulsions as well as metal surface treatment products.

BASF - The Chemical Company. We don't make a lot of the products you buy.
We make a lot of the products you buy better.®

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals, as well as oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than 62 billion in 2008. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at

Pluracoat and Performa are registered trademarks of BASF Corporation.

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