Claraview Deploys Phase I of the Enterprise Data Integrity Project for Affinity Health Plan

Affinity Expected to Realize 31 percent ROI through Improved Decision Making and Reduced Data Redundancy

RESTON, Va. - Claraview, a division of Teradata (NYSE: TDC), a strategy and technology consultancy focused exclusively on business intelligence (BI) and analytic solutions, announced today the successful deployment of the Enterprise Data Integrity (EDI) solution for Affinity Health Plan. The EDI solution will provide a 'single source of truth' via an enterprise-level standardization of data elements, definitions and code schemes to support consistent and accurate analytics across the enterprise.

As part of a multi-phased program, Affinity Health Plan's Information Management department rolled out the first phase of the EDI solution in January 2012. Affinity historically had numerous data extract and analytic reporting processes that were isolated within individual business areas. This limited the business user's access to much needed information, resulting in impeded enterprise-wide sharing of information, data redundancy and high costs.

For the first phase, Claraview successfully delivered a data model with over 800 unique data elements, a data dictionary containing standardized business definitions, and over 30 business intelligence dashboards and reports. This solution combined data from 10 disparate source systems to provide Affinity's business users with a one-stop shop for claim, provider, membership/premium, pharmacy and behavioral health information. Future releases will centralize the source of accurate information, reduce human error, enable cost saving and will ultimately improve decision making. The program is expected to achieve an ROI of 31 percent within the first year of production.

"As we embarked on this initiative, one of the many unknowns was what level of data issues we would encounter. Not uncommon with other mid-size organizations, Affinity had a very small pool of subject matter experts that had true in-depth knowledge of the source systems and the data contained within those systems that feed the enterprise data warehouse. What Affinity needed was a true A-List partner that required minimal hand-holding and could take the lead in turning around this strategic project with zero re-work," said Mark Gargano, Director of Information Management at Affinity Health Plan. "In my career, I've partnered with many consulting firms and chose Claraview due to their deep expertise and experience in helping organizations realize the most value out of their data and business intelligence assets. I am very happy to state that the first release of the EDI data warehouse has clearly exceeded all business expectations."

"We are true partners with Affinity and are committed to their success," said Dan Ross, Managing Partner at Claraview. "We congratulate Affinity on the successful completion of Phase I and look forward to our continued partnership in helping them maximize the value of their BI investments."

The EDI project is expected to expand and incorporate new business areas and data sources over the next two years. Phase II of the EDI project kicked off in February 2012, and will include rounding out existing subject areas to cover all lines of business. It will add new subject areas to support strategic initiatives including: utilization, case and disease management. In addition, it will also implement a data governance process.

Claraview will participate at the TDWI World Conference being held in Chicago, IL from May 6-11, where Claraview consultants will be available for on-site meetings and discussions around our BI solutions for various industries including healthcare, retail, manufacturing, finance, insurance and more.

About Affinity Health Plan

Affinity Health Plan offers free or low-cost health coverage to New Yorkers with Medicaid, Medicare (parts A, B, C, and D), or who are without health insurance. For over 20 years, Affinity has sought to improve the health of underserved populations by providing comprehensive, affordable, high quality health care coverage. Affinity's Child Health Plus program was top-ranked in New York City and Long Island and Affinity ranked best among all Medicaid plans on Long Island by New York State.

About Claraview

Claraview, a division of Teradata, is an industry leading consultancy that delivers best in class business intelligence, analytics and data warehousing strategy, architecture and implementation services that enable organizations to realize the full benefits of their data and information assets. Learn more at



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