Chrome® Announces Addition of Configuration Logic to New Vehicle Data(TM)
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Chrome Transforms Vehicle Data into 'Vehicle Knowledge'
PORTLAND, Ore., March 7 / -- Chrome Systems Inc. today announced a new version of its New Vehicle Data product that, for the first time ever, includes the detailed logic that governs a vehicle's optional equipment. This new offering allows Chrome customers to build their own vehicle configurators, with all of the confidence of the Chrome Standard-an industry benchmark for the accuracy, reliability, and orderability of vehicle data.
Vehix.com, an automotive portal with more than 1 million unique visitors per month, recently licensed Chrome's New Vehicle Data with configuration logic to power their website. Vehix.com is partnered with cable companies in more than 68 markets, providing high quality purchase leads to a network of 1,500 auto dealers who utilize local cable television advertising.
"We turned to Chrome for their expertise in automotive data and configuration logic," said Chris Satovick, V.P. Consumer Products, Vehix, Inc. "Depending on their experience has enabled us to get our new site to market faster and to provide our customers with useful, accurate information to assist them in their car buying decisions."
Many vehicle configurators, whether they are web-based versions for consumers or systems used internally by finance, CRM, and remarketing businesses, turn a blind eye to the rules governing the hundreds of possible option configurations available in most vehicles. They often allow users to specify two types of roofs or two types of stereo systems, allow a vehicle to be specified and "priced" with both leather seats and cloth seats, or allow users to select transmissions that won't work with the selected engine. As a result, these systems can deliver conflicting specifications and misleading price quotes that create confusion and undermine positive consumer-dealer relationships.
Chrome's configuration logic adds value by defining the relationships between the hundreds of potential options for any vehicle. This prevents customers from choosing "unorderable" combinations of features, and guarantees that price quotes are accurate "as configured."
"We're very pleased that Chrome customers can now fully leverage our 20-year history in vehicle configuration, descriptions and equipment analysis," said Peter Batten, General Manager of Chrome. "Website developers and companies in the finance and automotive markets making software tools will now be able to accurately configure or describe vehicles and their equipment options."
For two decades, Chrome has been providing the industry's most complete "new vehicle data" product -- an encyclopedic source of information on more than 40 makes that spans every year from 1997 through the current calendar year. The company's data is accurate, unbiased and consistent, helping Chrome's customers meet market requirements as well as save time and money.
About Chrome
Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. These segments include manufacturers, fleet companies, dealers, Internet sites, and financial institutions. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook®, and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome Systems, Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (NASDAQ:TRAK).
Source: Chrome Systems Inc.
CONTACT: Liz Zale of DealerTrack, Inc., +1-516-734-3758,
liz.zale@dealertrack.com; or Jen Malloy of RF|Binder Partners,
+1-212-994-7542, jen.malloy@rfbinder.com, both for Chrome Systems Inc.
