Chick Invites the Market to Build a CNC Vise
Warrendale, PA July 14, 2006 Chick Workholding Solutions, Inc., a leader in workholding innovation, has officially invited the CNC Machining marketplace to become a part of history in creating the future of CNC workholding. Chick plans to implement a program that allows the consumer to contribute to the design of a new CNC Vise before it is released.
Since the new CNC Vise does not fall into current workholding categories, Chick is undergoing extra effort with their product release. It is not a traditional single station vise originally designed for use on manual machines. It is also not a dual station workholding system designed for CNC production applications. The CNC Vise creates a new category of workholding, as a single station vise that will be designed specifically with the goal of making it the most efficient single station vise available for a CNC machine.
Chick's Research and Development Team has been hard at work for over a year designing the new concept in virtual space as well as with custom-built prototypes. The concept has been in consumer testing for several months now. However, the company chose to take an unprecedented step in the machining industry of unveiling to the greater public at IMTS to ensure that the CNC Vise meets the market's needs.
Instead of the industry standard of a one-time grand public reveal for new products, Chick will roll out a conceptual prototype of the CNC Vise for the public for viewing, use, and commentary at IMTS 2006. Behind the idea is the belief hat it is better to release the product only when it truly meets consumer needs.
Visitors to Chick's booth will be able to not only see the product, but also to actually test it in a real-world setting through the company's QwikChange Challenge. The Challenge will pit 4 participants at a time in a head-to-head race to see who can take the CNC Vise through 5 different changeovers in the least amount of time. Chick will reward the fastest times with great prizes, including a flat screen plasma TV.
By giving the public and the rest of the industry an early view of the CNC Vise and a chance to voice suggestions and reservations, Chick aspires to have the CNC Vise ready in its final version. This ensures the CNC Vise will not need to be redesigned later due to unforeseen customer needs. By previewing the concept, Chick plans to have the CNC Vise field-tested and thus will contain the attributes the public desires.
On July 21, 2006, Chick will also launch an interactive website dedicated to the CNC Vise at BuildaCNCVise.com. It will provide opportunities to learn about the concept as well as add thoughts and comments on how it can be improved or modified. Chick will gather suggestions from this site and use them to further the design of the first CNC Vise.
Chick recently branded the company around the competencies of Innovation, Efficiency and Support. This revolutionary approach to a new product release is a prime example of how Chick continues to build upon its competencies and deliver workholding solutions to its end users.
To have a first look at the CNC Vise, visit Chick at IMTS 2006 in booth E-2869 or BuildaCNCVise.com. For more information on Chick, contact Chick Workholding Solutions, Inc. at 800-332-4425 or visit www.ChickWorkholding.com.
Efficiency Through Workholding Innovation
Press Contact:
Christopher Whitlatch
724-773-6162
cwhitlatch@chick-workholding.com
