Changing the Way Labels & Flexible Packaging are Made

ANAHEIM, Calif., Nov. 18, 2016 - Adcraft Labels is proud to announce it has taken possession of the first and only digital-flexo hybrid press of its kind. Utilizing Adcraft's JetFlex Technology™ we can now go beyond features offered in traditional digital and flexo printing.

Adcraft's proprietary JetFlex Technology™ workflow, which is based on the Mark Andy Digital Series platform, allows customers to do more than they could ever afford before. We can produce a label using flexo features like custom colors and tinted foils, then change, on the fly, all of the CMYK+white graphics. Clients will have an improved embellished label that also eliminates plate and screen costs. Add in digital capabilities, like variable data, and you have a winning combination.

The digital capabilities of JetFlex Technology™ provide Consumer Packaged Goods companies with the ability to personalize packaging while still maintaining brand consistency across a number of product lines. Most digital label manufacturers recreate Pantone® colors using CMYK, which does not always match brand standards. Our JetFlex Technology™ uses true Pantone® colors with the ability to include digital information on each label.

The JetFlex Technology™ ink system is so durable that in many cases varnish and laminates can be eliminated. The inks can also have a texture and thickness that gives a tactile effect without varnish. The digital opaque white ink rivals that produced by screen-printing and provides brand owners the ability to use multiple colors on a clear label. This is a huge improvement over traditional digital and flexo printing.

Other digital label and packaging manufacturers must use offline converting to die cut and add embellishments. This takes additional time and effort adding cost and production time to the job. With JetFlex Technology™ Adcraft Labels can accomplish this on one press and in one pass.

Most digital equipment used by other label and packaging manufacturers use heat-based printing methods which limit printing on certain films and plastics. Adcraft's JetFlex Technology™ is inkjet based and thus supports a wide range of label materials ranging from 1 mil to 14-point stock, including pressure sensitive papers and films.

JetFlex Technology™ was on display during a recent ribbon cutting ceremony at Adcraft's production facilities. Representatives from the Anaheim Chamber of Commerce and the office of California State Senator Bob Huff presented Adcraft's CEO, Keith Mottram, with multiple certificates praising the company's accomplishments.

SOURCE Adcraft Labels


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