Cell Phone promotes simplicity and intuitive operation.
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Press Release Summary:
Comprised of 2 equal parts bound together by aluminum hinge, 2.5 x 2.8 x 0.9 in. Serene incorporates microphone and 2.1 in., 262,144 color QVGA TFT screen in lower shell in landscape orientation. Upper shell features circular keyboard and loudspeaker, while centrally located wheel provides thumb-operated navigation. In addition to VGA camera, GPRS Class 10 Triband mobile phone features SMS, EMS, MMS, WAP 2.0, and Bluetooth technology as well as email with Outlook synchronization.
Original Press Release:
Bang & Olufsen and Samsung Electronics Introduce New Cell Phone in North America
Setting New Standards in Comfort, Convenience and Quality
ARLINGTON HEIGHTS, Ill., Oct. 27 -- Bang & Olufsen America, Inc., the North American supplier of high end home theaters and custom multi room music systems, will launch its first cell phone to arrive in North America this November 2006. The new mobile phone, entitled Serene, is a result of the cooperation between Bang & Olufsen and Samsung Electronics Mobile Business and is revolutionizing the market place with its unconventional design, ease-of-use and simple operation.
Since 2004, the two companies have collaborated to develop a unique mobile phone that is dedicated to one prime purpose: to enable comfortable and convenient communication. The result is a pure, simple phone of the highest quality.
During the development phase, engineers strategically converged notions of form and function to result in Serene's minimalistic design and intuitive operation to be elegant, simple, and straightforward. The ultimate goal was to provide an alternative for those customers who demand the highest quality, who prioritize simplicity, performance and craftsmanship, and for whom less can be more.
By combining Bang & Olufsen's concept development and design skills with Samsung's leadership in mobile phone technology, engineering and quality, both companies saw an opportunity to realize a truly unconventional mobile phone concept. "Serene is the result of our vision to constantly push the boundaries of mobile phone development and bring to our customers unique and exciting products", says Kitae Lee, President of the Telecommunications Business in Samsung Electronics.
"We wanted Serene to become a precious item, an item that is a personal expression of quality and convenience. The coherence to other Bang & Olufsen products is experienced through the design, and a very simple user operation," says Torben Ballegaard Sorensen, CEO of Bang & Olufsen.
Serene consists of two equal parts that are bound together by a beautifully crafted aluminum hinge. The display and microphone are placed in the lower shell in a landscape orientation and the circular keyboard and loudspeaker are placed in the upper shell with an elegant thumb operated wheel in the middle taking care of all primary operations.
The colors, fonts, screen format and size have been specially selected with logical operation in mind. The relatively large, wide format display makes reading and writing on the screen even more pleasant. Additionally, restricting the number of features on the handset enables a decreased amount of user menus, which makes the experience both logical and intuitive.
Serene comes with a triangular table charger/docking station made in polished anodized aluminum with a cut-out for the phone. If the phone is placed in the docking station or is set to table mode it can be used as mini-laptop, as the display can turn 180 degrees for convenient use in this position as well.
"Consistent with our existing product line, Serene enhances the user experience and attention to every detail," states Kim Gravesen, President of Bang & Olufsen America, Inc. "Alongside its impeccable performance, Serene produces the ultimate sound quality with its extreme emphasis on speech clarity and ambient noise reduction. It even carries its own, unique ring tone, specially composed to calm and attract (not alarm) the user to an incoming call."
All features of Serene have been carefully selected to ensure user flexibility and intuitive operation. Serene includes built in camera, SMS, MMS, email, calendar WAP and Bluetooth technology. Serene will be distributed through Bang & Olufsen stores in North America this November. MSRP is $1275 US Dollars and also includes the charger/docking station and travel charger.
Technical specifications:
-- Designer: David Lewis
-- GPRS Class 10 Triband (GSM 900 / 1800 / 1900 MHz)
-- 262144 color QVGA TFT screen (240 x 320 pixels, 2.1 inch)
-- Embedded VGA (300K) camera
-- 64 Polyphonic ringtones with specially developed harmonies
-- SMS / EMS / MMS / WAP 2.0
-- E-mail with Outlook synchronization
-- Bluetooth Wireless Technology
-- Thumb-operated navigation wheel
-- Premium anodized aluminum hinge
-- Special aluminum charger
-- Dimensions: 2.5 x 2.8 x 0.9 inches
-- Weight: 0.24 lbs
Bang & Olufsen a/s
Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world renowned for its distinctive range of quality consumer electronic products that represent our vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. The Bang & Olufsen Group manufactures a unique range of televisions, music systems, loudspeakers, telephones, medical, and multimedia products. With more than 2,400 employees and products sold in more than 60 countries worldwide, Bang & Olufsen turnover for the 2004/2005 financial year was DKK 3,742million ($608 USD million). Further information about Bang & Olufsen a/s is available from www.bang-olufsen.com/ .
Bang & Olufsen Mediacenter
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Search criteria: Serene
Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com/ .
For more information, please contact Monica Gartner of Bang & Olufsen America, Inc. at 847-590-4920 or mcy@bang-olufsen.dk .
