Celanese Launches TufCOR(TM) Brand of Emulsions for Building & Construction Products Market
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New Brand Underscores Commitment to Developing Technology for Manufacturers of Joint Compounds, Caulks, Cement Admix and other Building Products
Dallas, Texas (August 3, 2009) - Celanese Emulsion Polymers announced that they have launched the TufCOR(TM) brand of emulsion polymers for the building materials market. The TufCOR product line is based on a range of chemistries including vinyl acetate/ethylene (VAE), polyvinyl acetate homopolymers and acrylic polymers for applications that include tape-joint and joint compounds, caulks and sealants, mastics, cement bonding and liquid admixtures, spackling compounds and more. These emulsions have been specifically designed to meet the performance requirements of modern construction environments, representing optimum adhesive solutions for joining a wide array of substrates that bond under a broad range of environmental conditions. The TufCOR brand will encompass previously marketed Celanese emulsions for construction products as well as new technology.
According to David Trueba, marketing manager for adhesives and building materials for Celanese Emulsion Polymers, the TufCOR brand is a sign of Celanese's commitment to building materials manufacturers and underscores its leadership in this area for decades. "Celanese has been providing technology formulated into some of the best building products on the market for decades. Today, we recognize the significant opportunity these products have in the changing landscape of building construction, as the world focuses more on environmental and efficiency issues such as using caulks to reduce energy usage in air conditioning or heating," Trueba said. "The name TufCOR was chosen for our emulsions line in this market because it reflects the strength and durability that is sought in building products. In most of our customer's products, the emulsion is at the very core of the formulation and is critical to their functional properties. When our customers see or use a TufCOR emulsion product, they know that they are getting the very best technology that has been specifically designed to meet the performance requirements of their building materials' application," Trueba added.
Pioneering technology for construction products
Celanese is a leader in supplying polymer needs to the joint compound industry. The company's broad product line provides polymers for a variety of application properties, including adhesion, trowelability, good pigment binding capability and crack resistance across a broad range of application temperatures. In caulk and sealant applications, Celanese's product line includes vinyl acetate/ethylene (VAE), acrylic and PVAc homopolymers that provide the end-product formulator with performance flexibility and cost in use to target a variety of end-use application requirements. Celanese VAE and PVAc copolymer emulsions provide enhanced cement bonding and chemical and water resistance in addition to strength development for liquid admixture applications. As a leading supplier of vinyl-based chemistries, Celanese Emulsion Polymers is developing new polymer chemistries for the growing water-based adhesive mastic market. In all of these areas, Celanese is at the forefront of the development of 'green' technologies and has the R&D and application support capability necessary to fully assist formulators in the creation of new products that set the standard for performance in construction.
More information about the TufCOR line of emulsions can be found at www.TufCOR.com.
About Celanese
As a global leader in the chemicals industry, Celanese Corporation makes products essential to everyday living. Our products, found in consumer and industrial applications, are manufactured in North America, Europe and Asia. Net sales totaled $6.8 billion in 2008, with approximately 65% generated outside of North America. Known for operational excellence and execution of its business strategies, Celanese delivers value to customers around the globe with innovations and best-in-class technologies. Based in Dallas, Texas, the company employs approximately 8,000 employees worldwide. For more information on Celanese Corporation, please visit the company's website at www.celanese.com.
About the Emulsion Polymers Business of Celanese
The Emulsion Polymers business of Celanese is a global leader in developing products and application technology to improve performance, create value and drive innovation in a broad range of industrial and consumer end-use applications including adhesives, coatings, engineered fabrics, glass fibers, paper, textiles and more. The business has manufacturing facilities worldwide and is supported by expert technical service regionally. More information about the Emulsions Polymers business of Celanese is available at www.celanese-emulsions.com.
TufCOR is a trademark of Celanese International Corporation
Media Contact
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Resource Advantage Group
e-mail: tnicolay@resourceadvantage.com
Phone: 973.882.1313
