CDC Software Announces Launch of Pivotal CRM for Homebuilders in the U.K.
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CDC Software to Showcase CRM Solution at Housebuilding 2006 Event in London
ATLANTA & NORTHAMPTON, U.K.--Pivotal Corporation, a leading customer relationship management (CRM) solutions provider and a division of CDC Software, a subsidiary of CDC Corporation (NASDAQ: CHINA), will launch its award-winning CRM for Homebuilders in the U.K. at this years' Housebuilding 2006 event at the Business Design Centre, London, October 10 - 11. Leveraging its success in North America, Pivotal CRM for Homebuilders is bringing its best-in-class relationship management application software to the U.K. market in October 2006.
"Pivotal is recognised as a leading supplier of relationship management software to homebuilders in North America and we are delighted to introduce Pivotal CRM to the U.K. homebuilder market," said Mark Carlile, U.K. managing director, CDC Software. "We want to work with U.K. home builders to help them gain the business benefits and competitive edge already being achieved by leading homebuilders in North America. They have improved their business performance during the recent market downturn by using Pivotal CRM to centralise customer information to gain a single consistent view of the customer across the company. Better knowledge of customers and potential customers has helped them run better more targeted marketing campaigns; and automate the sales process to improve qualification rates and timescales, identify up-sell and cross-sell opportunities and increase the overall efficiency and productivity of the sales team," he concluded.
From the first indication of interest on a homebuilder's Website, to the handling of a service request years after a home purchase, the Pivotal CRM software application helps homebuilders to become more competitive in selling, marketing and service delivery, to stay ahead of the competition and increase revenue and profit margins. "As competitive pressures increase in the homebuilding industry, the need to provide differentiating services and unlock maximum value possible with each client also increases. Doing this quickly and effective is one of the key challenges facing the homebuilding sector today," said Carlile.
Voted IT Product of the Year and Best Sales, Marketing and Customer Service Automation product at the International Builder's Show 2006 in Florida, Pivotal CRM has achieved a number of awards in recognition of product excellence including being named as one of the "Top 15" CRM software packages for 2006 by ISM Inc., a premier CRM consulting firm. Pivotal includes many leading U.S. homebuilders among its customers, including Beazer Homes, Centex Homes and Wayne Homes.
To learn more about Pivotal CRM for Homebuilders, visit www.pivotal.com/homebuilders.
For more information about the show, visit housebuilding2006.com.
About Pivotal CRM for Homebuilders
Pivotal Relationship Management is designed specifically to provide homebuilders with a single system to capture and manage customer information to create meaningful relationships with customers. With the ability to gain a 360 degree view of customers, homebuilders can give their customers a tailor made experience specific to their needs that will enhance customer satisfaction and encourage repeat business whilst minimising costs and reducing lengthy sales cycles.
About Pivotal Corporation
Pivotal Corporation, a software unit of CDC Corporation (NASDAQ: CHINA), is a leading provider of customer relationship management (CRM) applications to help organizations create superior customer experiences. Pivotal's CRM applications offer rich functionality, a highly flexible application platform, a full application suite, and best-in-class customization abilities, all with a low total cost of ownership. Pivotal delivers software and services that are designed to produce meaningful increases in revenues, margins, and customer loyalty. More than 1,800 companies around the world have licensed Pivotal.
Pivotal's complete CRM software suite includes a powerful application platform and additional capabilities in analytics, mobile CRM, and partner management. For more information about Pivotal Corporation, please visit www.pivotal.com.
About CDC Software
CDC Software, The Customer-Driven Company(TM), is a provider of enterprise software applications designed to help organizations deliver a superior customer experience while increasing efficiencies and profitability. CDC Software's product suite includes the Pivotal CRM (customer relationship management), c360 CRM add-on products, industry solutions and development tools for the Microsoft Dynamics CRM platform, Ross ERP (enterprise resource planning) and SCM (supply chain management), IMI warehouse management and order management, Platinum China HR (human resource) and business analytics solutions.
These industry-specific solutions are used by more than 5,000 customers worldwide within the manufacturing, financial services, health care, home building, real estate, and wholesale and retail distribution industries. The company completes its offerings with a full continuum of services that span the life cycle of technology and software applications, including implementation, project consulting, outsourced business services, application management and offshore development. CDC Software is the enterprise software unit of CDC Corporation (NASDAQ: CHINA) and is ranked number 18 on the Manufacturing Business Technology 2006 Global 100 List of Enterprise and Supply Chain Management Application vendors. For more information, please visit www.cdcsoftware.com.
About CDC Corporation
The CDC family of companies includes CDC Software focused on enterprise software applications and services, CDC Mobile focused on mobile applications, CDC Games focused on online games, and China.com focused on portals for the greater China markets. For more information about CDC Corporation (NASDAQ: CHINA), please visit www.cdccorporation.net.
CDC Software
U.K. Media Relations:
Rekha Voralia, +44 (0) 1604 614131
rvoralia@pivotal.com
