Cat Lift Trucks Kicks off Its Ninth Year as Official Lift Truck Provider of 2013 Houston Livestock Show and Rodeo(TM)


More than 100 Cat® lift trucks will keep world's largest livestock show and rodeo running

HOUSTON - More than 2 million people and 30,000 animals are expected at Reliant Park for the 2013 Houston Livestock Show and Rodeo(TM) in February and March, and behind the scenes Cat Lift Trucks will provide the equipment and expertise, including more than 100 lift trucks, needed to prepare for the massive influx of Show-goers and livestock.

In its ninth year as the Official Lift Truck Provider for the Houston Livestock Show and Rodeo, Cat Lift Trucks and local dealer Adobe Equipment Houston, LLC (Adobe) will provide a broad range of internal combustion pneumatic tire lift trucks ranging in capacity from 5,000 to 36,000 lbs. to meet the material handling needs of the Show.

Used exclusively throughout the more than 300-acre Reliant Park, the Cat® lift trucks will be used daily to unload trailers of every size and move tons of animal feed, lumber, food supplies, water, visitor guides, merchandise and more. The trucks also will facilitate setup and teardown of all exhibits and equipment needed for nightly performances, including the stage materials, platforms and audio visual equipment that allow the Show to host a star-studded lineup of country music and pop artists.

Adobe technicians also will provide training for lift truck operators and will be on hand around the clock to service and support all donated lift trucks, demonstrating Cat Lift Trucks continued commitment to quality service.

"As a Houston-based manufacturer, we're proud to support our city's world-renowned livestock show and rodeo and contribute to the immense benefits it brings to our community every year," said Kent Eudy, vice president of sales and marketing for Cat Lift Trucks. "We're honored we can play an important role in helping the Show run smoothly."

The Cat Lift Trucks scholarship program, now in its ninth year, will award a $5,000 scholarship to an exemplary Houston-area student pursuing higher education in a mechanical engineering or business-related field. The winner will be announced on the Cat Lift Trucks Facebook page on Monday, February 26.

The 2013 Houston Livestock Show and Rodeo will begin Monday, February 25 and run through Sunday, March 17. Learn more about Cat® lift trucks involvement at the Show at www.facebook.com/catlifttrucks or www.cat-lift.com.

About Cat Lift Trucks

Cat Lift Trucks - Everything You've Come to Expect.

Cat Lift Trucks offers reliable lift trucks backed by industry-leading customer service and support through one of the most extensive dealer networks in North, Central and South America. With capacities ranging from 2,500 to 36,000 pounds, the company is recognized for its solutions-oriented and durable line of material handling equipment for commercial and industrial applications. Cat® lift trucks are manufactured and distributed by Mitsubishi Caterpillar Forklift America Inc. (MCFA), a leading manufacturer of forklifts in the United States, Mexico, Canada and Latin America. For more information, please visit Cat Lift Trucks, Cat Lift Trucks on Facebook, Cat Lift Trucks on Twitter, Cat Lift Trucks on YouTube.

About Houston Livestock Show and Rodeo

The 2013 Houston Livestock Show and Rodeo runs Monday, February 25, through Sunday, March 17. The Show is a Section 501©(3) charitable event, committed to benefiting youth, supporting education and facilitating better agricultural practices through exhibitions and presentation. Since its inception in 1932, the Houston Livestock Show and Rodeo has committed more than $330 million to scholarships, research, endowments, calf scramble participants, junior show exhibitors, School Art participants and other educational and youth programs. For more information, visit www.rodeohouston.com.

Media Contact:

James Byers

James.Byers@edelman.com

(713) 970-2158

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