RPC Barrier Containers is supplying a new thermoformed barrier plastic tray in the style of a casserole dish for leading French ready meal producer Gendreau Group and its subsidiary VIF, for the launch of a range of high quality ‘country style’ ready meal recipes.
The casserole meals will be sold under the La Cuisine d’Océane brand - the second largest French ready meal brand in the microwaveable tray sector - following a €100,000 investment in the development of the project.
RPC Bebo Plastik in Bremervörde led the six month project in partnership with the Gendreau development and marketing teams.
To further mimic the look of a casserole dish, the dual-coloured trays - which are produced in a multilayer PP/EVOH/PP structure to give the products an extended ambient shelf life of 12 months - have been designed with a red exterior and a black interior. The trays have a capacity of 350g as opposed to the more traditional market standard 300g to provide a larger family-size portion.
The three varieties in the range - Charolais beef and carrots in sauce, Montbéliard sausage and vegetable hotpot and Aveyron and Ségala veal Marengo - have all been developed to be free from artificial colours and flavours while combining tasty, wholesome flavours.
Initially launched at the Monoprix retail chain, the ready meals are now being distributed to other major supermarket chains.
Nicolas Grange, Area Sales Manager for RPC Barrier Containers, commented on the launch: “This has been a great opportunity to work with the Gendreau Group in the development of this exciting new brand. The containers are a very good example of the innovative styles of plastic packaging that can be created for brand owners to enable products to have stand-out appeal on shelf.”
Gendreau is one of the leading French producers of ready meals and tinned seafood with its brand Le Trésor des Dieux (the Treasure of the Gods).
RPC Barrier Containers
ZA de l’Espèche
21 avenue de Gascogne
Tel: +33 (0) 5 34 47 76 07
Fax: +33 (0) 5 34 47 77 23
Bob Bushby / John Atkin
Nielsen McAllister Public Relations Limited
Tel: +44 (0) 1332 293939
Fax: +44 (0) 1332 382202