Carrying Case accommodates large portable electronic devices.

Press Release Summary:




Podzilla is made of 1050 denier ballistic Nylon, and features winged compartment design with 3 multipurpose accessory organizers surrounding main compartment. Wings contain over 12 storage and protection elements, including elasticized slots for flash memory/media cards, bungees to secure USB or other cords, loops for batteries and film, and pockets for PC cards. Central, main compartment is fully padded on all sides and protected by oversized weather flap.



Original Press Release:



RoadWired Introduces 'Podzilla,' Other New Carrying Cases



Rochester, NY, March 20, 2003-RoadWired (www.roadwired.com) has rolled out over a half-dozen new products and product line extensions for Spring 2003. The company, which manufactures a full line of carrying cases and tech-travel accessories, unveiled the new lineup at the recent Photo Marketing Association (PMA) trade show in Las Vegas. Among the highlights are several new versions of RoadWired's popular "Pod" bag, including an extra-large model the company has named "Podzilla," Two smaller "Pod Pouches," and new fashion colors throughout the Pod series.

"The success of our recent product introductions, and The Pod in particular, contributed to our business more than doubling in 2002," explains RoadWired President Michael Hess, "and our goal for the new year is to continue to design and roll out products that will help us keep up that rather frenetic and unusual pace." According to Hess, the uniquely styled Pod-a compact, 20-compartment case that the company calls a "digital lifestyle bag"-has quickly become RoadWired's best-selling product, and is the inspiration for many of the new products planned for 2003. Hess explains, "It's very rare for a small, 'low tech' accessory,
especially a case, to get the kind of attention that this little bag got over the last holiday season. Major newspapers, some of the biggest national magazines, and even TV news programs saw fit to name The Pod as one of the hottest tech gift ideas, and the consumer response was incredible."

Hess says that since then, the most requested new product among Pod customers and reviewers has been an oversized version, suitable for larger portable electronic devices, including full-sized digital and 35mm film cameras. The company has responded with "Podzilla," a bag that shares virtually all of the features and unique design elements of the original, but with nearly twice the overall volume and capacity.

Like its smaller cousin, Podzilla features a "winged" compartment design, with three multipurpose accessory organizers surrounding the main compartment. The wings contain a over a dozen storage and protection elements, including elasticized slots for flash memory/media cards, bungees to secure USB or
other cords, loops for batteries and film, pockets for PC cards, and more. The central, main compartment is fully padded on all sides and protected by an oversized weather flap. Inside is a unique, one-piece, "segmented" divider panel that can be fastened in a variety of positions within the space. This removable, padded panel can be used to split the main compartment into multiple storage sections, or configured to create a support for holster-style storage of an SLR-type camera. Other features of the Podzilla include internally-sewn plastic lining sheets to support the side walls and protect delicate media cards, business card/I.D. window, and RoadWired's signature "Hide and Go Home" pocket-a compartment hidden in the
bag lining, for discreetly storing emergency money, credit card or key.

Podzilla includes a heavy-duty, removable shoulder strap with metal, no-twist fittings. Dual-height belt loops on the back panel provide a second carrying option. The bag is constructed of 1050 denier ballistic Nylon, and is available in Black, Titanium Gray, Navy, Red, Yellow, and Olive Green, at a suggested retail price of $69.95.

RoadWired has also rounded out the Pod family with two sizes of scaled-down "Pod Pouches," designed to carry compact cameras or other devices, along with batteries and other basic accessories. The Pouches include shoulder straps and heavy-duty belt clips, and retail for $24.95 (small) and $29.95 (medium).

RoadWired products are available through photo and electronic retailers, luggage and travel supply catalogs and dealers, and other specialty outlets, all listed on www.roadwired.com. The company's site also offers comprehensive product information, customer service, and business-to-business services including dealer stocking programs and custom/OEM design and production services.

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