Card Reader/Writer supports USB and RS-232 interfaces.

Press Release Summary:

Motorized IntelliStripe® 380 offers simple port sharing and plug-and-play connectivity. It is intended for card issuers managing small to moderate issuing flow of loyalty, access, or identity cards for lodging, services, commercial, and institutional applications. Small footprint makes it suited for crowded point-of-service environments.

Original Press Release:

MagTek Releases USB-Compatable IntelliStripe 380 Motorized Magstripe/Smart Card Reader/Writer

Extends IntelliStripe 380's Precision and Reliability Benefits to USB Users

CARSON, CA - January 20, 2004 - MagTek, Inc., a global leader in card encoding technology, today released a USB-compatible version of its IntelliStripe® 380 motorized card reader/writer, ensuring that the precision and reliability of the IntelliStripe 380 will continue to be available as PC manufacturers fully embrace the USB standard. The new version supports both USB and RS-232 interfaces.

The MagTek motorized IntelliStripe 380 is a competitively priced, attractive PC-based unit ideal for card issuers managing a small to moderate issuing flow of loyalty, access or identity cards for lodging, services, commercial, and institutional applications. The IntelliStripe 380 sharply increases precision and reliability in the encoding process. This, in turn, reduces misreads at the point-of-card use, yielding cost savings for the card issuer both directly and through increased consumer satisfaction. The IntelliStripe 380's small footprint makes it ideal for crowded point-of-service environments.

"As USB becomes the universal interface for PC peripherals, we felt it was important to adapt the IntelliStripe 380 to the USB standard, especially now that newer PCs are beginning to omit serial ports in favor of USB," said Sarah Irato, MagTek's Senior Vice President of Sales and Marketing. "With this release, the precision and reliability benefits of the IntelliStripe 380 are fully available to those using the newest generation of
computer hardware." Users who deploy the IntelliStripe 380 with USB interface also enjoy all the technical benefits that have made USB such a popular standard, including simple port sharing and plug-and-play connectivity.

About MagTek, Inc.

Since 1972, MagTek has been a world leader in electronic transaction technology, from magnetic stripe card readers and writers, to MICR check readers and scanners, secure PIN issuance and cardholder verification systems. The company's products and
components are in use today at point-of-sale (POS) and back-office locations in thousands of companies around the world. They are incorporated into kiosks and ATMs, banking consumer service terminals, custom retail point-of-sale (POS) terminals, and restaurant and hospitality equipment.

Recent MagTek innovations have included MICR check readers/scanners to meet the growing demand for check conversion, encrypting PlNpads with magstripe and smart card capability, high-reliability motorized card encoding technology, USB-enabled interface readers and PINpads, an integrated consumer PIN selection and management system, and hybrid magnetic-stripe/smart card reader/writer technology. MagTek has been a leading proponent of electronic payment standards for over three decades. MagTek has 250 employees at its Carson, California headquarters, and sales offices throughout the United States, Europe, and Asia, with independent distributors in over 40 countries.

For More Information

Prospective customers are invited to visit or contact Shelley Decker, Product Manager, at 800421-5208, x6315 or

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