Camera Phones are designed for efficient operation.
Press Release Summary:
Incorporating 3.2 megapixel camera with auto focus and Xenon flash, K810 Cyber-shot(TM) is UMTS 2100 (GSM 900/1800/1900) device with illuminated camera icons next to side of main keypad that promote efficient camera operation. At 14 mm thick, K550 Cyber-shot(TM) incorporates 2.0 megapixel camera with auto focus, LED photo light, and active lens cover. Its 1.9 in. display also serves as viewfinder. Both phones offer picture blogging capabilities as well as Bluetooth(TM) 2.0 and USB connectivity.
Original Press Release:
Sony Ericsson's K810 and K550: Two New Cyber-shot(TM) Phones Making Sure You Never Miss a Shot
LONDON, Feb. 6 -- Soon after announcing it has shipped 4.5 million Cyber-shot(TM) camera phones since the launch of the K790/K800 last summer, Sony Ericsson today introduces two new phones to the Cyber-shot(TM) phone family. Intended to deliver Cyber-shot(TM) phones to a broader audience, these phones make sure you never miss an important shot.
The K810 Cyber-shot(TM) phone is a sleek, high-performance device boasting a 3.2 megapixel camera including auto focus and a Xenon flash. Innovative applications such as Photo Fix help to further improve the quality of your pictures, even after you have taken them. Illuminated camera icons to the side of the main keypad, which light up when in camera mode, allow you to access camera menu options at the touch of a button.
Complementing the K810, the K550 Cyber-shot(TM) phone delivers the benefits of Cyber-shot(TM) technology in a compact (14mm thin) form factor with very easy to use features. Equipped with a 2.0 megapixel camera with auto focus plus an LED photo light and active lens cover, the K550 helps ensure that you're always ready to take and share the best possible images. Additionally Bluetooth(TM) technology and picture blogging makes it easy to share quality images with friends and family.
"Worldwide, consumers are realizing that the best digital camera is the one you have with you," says Steve Walker, head of global product marketing at Sony Ericsson. "The K800/K790 introduced last year established the Cyber-shot(TM) phone as a credible fusion of phone and camera. Now the K810 and K550 move the market forward by introducing new applications and providing real improvements in the customer experience. Attractive price points also mean Cyber-shot(TM) phones are available to a whole new audience."
While very slim, the K810 is a feature rich device enabling consumers to take quality shots while on the move. The new illuminated camera icons allow you to select advanced camera settings (such as picture size & self timer) by simply clicking on one of the hardkeys; so no need to navigate into the full camera menu and risk missing a special shot. It is a UMTS device enabling high-speed picture blogging, and will be one of the most advanced camera phones available.
Don't miss the action
No longer do poor light conditions and lack of contrast mean a poor quality picture. When in camera mode, the Xenon flash with red eye reduction helps with picture taking in low-light conditions. If a photo needs some improvement, then a new photo fix solution can optimize brightness & picture contrast at the touch of a button. Meanwhile, if you are shooting a moving object (perhaps at a sporting event), then Sony Ericsson's BestPic(TM) feature will let you take nine photos in quick succession and simply choose the best one.
Sharing your pictures is easily done with the K810 Cyber-shot(TM) phone thanks to a host of connectivity options: Picture blogging allows you to upload your shots to your own blog site, while Bluetooth(TM) technology and USB 2.0 make it straightforward to share photos with friends or connect to your PC.
The K810 Cyber-shot(TM) phone is a UMTS 2100 (GSM 900/1800/1900) device available beginning Q2 2007 in Europe and Asia. The K810 will be available in two stylish colors: Noble Blue and Golden Ivory.
K550 Cyber-shot(TM) phone brings the experience to more people
Even if you are new to camera phone photography or the Cyber-shot(TM) experience, the new K550 is designed to be an intuitive integration of a highly-specified digital camera with a mobile phone. Simply slide open the lens cover to activate the camera and the Cyber-shot(TM) menu appears in the phone's screen, which at 1.9" serves as a clear viewfinder.
Once an image has been captured, sharing it can be done in a number of ways, each one a simple process. Picture blogging makes it simple to send images to a blog site; support for Memory Stick Micro(TM)(M2(TM)) allows the user to transfer images easily between compatible devices and Bluetooth(TM) 2.0 provides for simple sharing with other phones and Bluetooth-equipped devices. PictBridge makes it possible to print directly via USB (provided in-box) from the K550 to a compatible printer; cutting out the computer and the complexity.
Available in Jet Black or Pearl White, the K550 Cyber-shot(TM) phone is a Quad-Band EDGE device and will launch in North America from Q2 2007.
Add more to your memories
Two new accessories designed to let you easily manage your calls and photos were also announced today. The Desk Stand CDS-65 allows you to speedily transfer photographs between phone and PC via USB, or simply to synchronize data between the two while charging the phone. Attach a portable Handsfree headset such as the HBH-PV710 and you can enjoy voice conversations while transferring images and music. The CDS-65 is available from Q2 2007.
For those who are regularly using their Cyber-shot(TM) phone (or any manufacturer's compatible Bluetooth(TM) phone) Sony Ericsson's new Bluetooth(TM) Car Speakerphone HCB-120 requires no installation and attaches effortlessly to a car's sun visor. The HCB-120 automatically pairs with Sony Ericsson handsets, but also works with Bluetooth enabled devices from other manufacturers. A digital display and a built-in tilt sensor ensure that the display reads the right way and makes it easy to see who is calling. With leading talk/stand-by times (up to 24 and 450 hours respectively), this speakerphone is a perfect compliment for the Bluetooth(TM) functionality in the K550 & K810. The HCB-120 will be available from Q2 2007.
The K810/K818 & K550/K550im at a glance:
K810 K550
Imaging 3.2 Mega pixel camera with 2.0 Mega pixel camera with
auto focus auto focus
Cyber-shot(TM) Cyber-shot(TM)
Xenon flash with red eye Advanced LED photo light
reduction PictBridge
Picture Blogging Picture Blogging
Active lens cover Active lens cover
BestPic(TM) USB mass storage
Photo fix Adobe(TM) Photoshop
Illuminated camera icons Album(TM)
Picture gallery
Image stabilizer
Video call Camera
Music Music player and Video Music player and Video
player player
TrackID(TM) TrackID(TM)
PlayNow(TM) PlayNow(TM)
FM Radio with RDS FM Radio with RDS
Connectivity Memory Stick Micro(TM) Memory Stick Micro(TM)
(M2(TM)) slot (M2(TM)) slot
128MB Memory Stick PC connectivity
Micro(TM) in-box 64MB User Free Memory
64MB User Free Memory Bluetooth(TM) 2.0
Bluetooth(TM) 2.0 USB 2.0
USB 2.0
Support 17mm thin 14mm thin
Offers 2.0" QVGA 262k TFT 1.9" 262K TFD LCD
Display Display
Full HTML browser Full HTML browser
RSS Reader RSS Reader
Java(TM) MIDP 2.0 Java(TM) MIDP 2.0
Flight Mode Flight Mode
Speakerphone Speakerphone
FOTA (Firmware updates FOTA (Firmware updates
over-the-air) over-the-air)
In-Box 128MB Memory USB cable DCU-65
Contents Stick Micro(TM)(M2(TM)) Stereo Portable
USB cable DCU-65 Handsfree Headset HPM-62
Stereo Portable PC Tools & Software
Handsfree HPM-62 Adobe Photoshop Album
PC Tools & Software
Adobe Photoshop Album
Wrist Strap
Accessories Desk Stand CDS-65: Bluetooth(TM) Car
Speedily transfer Speakerphone HCB-120:
photographs or synchronise Handsfree calls in the car.
your phone and PC via USB Leading talk and stand by
times -- up to 24 and 450
hours
Bluetooth(TM) Headset
HBH-PV710: Bluetooth(TM) Headset
Lightweight & compact with HBH-PV702: Performance
leading talk and stand by Bluetooth(TM) headset for
times -- up to 12 and 300 everyone. Classic pen form
hours respectively design in black or white to
match the K550 / K550im
Availability K810: K550
and versions UMTS 2100 & GPRS/EDGE 850/900/1800/1900
GPRS 900/1800/1900
Talk time: Up to 10 hours Talk time: Up to 7 hours
(Up to 2 hours 35 minutes
for UMTS) Standby time: Up to 350
Standby time: Up to 400 hours
hours (GSM & UMTS)
Video call (UMTS only): Up
to 1 hour 30 minutes
Available from Q2 2007 Available from Q2 2007
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.
Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit http://www.sonyericsson.com/us
The marble logo, BestPic, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB.
Sony, Cyber-shot, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation.
Ericsson is a trademark or registered trademark of Telfonaktiebolaget LM Ericsson.
Bluetooth is a trademark or registered trademark of the Bluetooth Special Interest Group and is used under license.
i-mode is a trademark or registered trademark of NTT DoCoMo, Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
All other marks are the property of their respective owners.
CONTACT: Corporate Communications - North America, Sony Ericsson Mobile Communications, +1-919-472-1400, press.america@sonyericsson.com; or Sony Ericsson Corporate Communications - Global office, +44 (0) 208 762 5858, press.global@SonyEricsson.com
