Business Rules Management Software streamlines administration.

Press Release Summary:

UI and decision tables that use HTML5 technology in FICO® Blaze Advisor® v7.1 help business users create and maintain their own business rules, increasing collaboration and productivity as well as accelerating time to market. Accelerating rules authoring, approval, and deployment, software also delivers decision simulation features that aid in analyzing potential business impact of rule changes. Rule conditions and actions can be added dynamically, without assistance.

Original Press Release:

FICO Blaze Advisor 7.1 Gives Business Users Unprecedented Power to Manage Their Own Business Rules

MINNEAPOLIS -- FICO (NYSE: FICO), the leading provider of predictive analytics and decision management technology, today announced the availability of FICO(®) Blaze Advisor(®) business rules management system version 7.1. The new version has an updated user interface, and can execute decisions up to 3,000 times faster, making it easier for business users to create and maintain their own business rules. The result is better collaboration, increased productivity, and faster time to market.

FICO Blaze Advisor 7.1 gives business users more control.  Rules can be authored, approved and deployed faster, which lowers the cost and time to market for rules updates.  New types of rule conditions and actions can be added dynamically without having to wait for assistance from a technical resource.  Decision simulation enhancements make it easier to analyze the potential business impact of those rule changes.  Business managers can quickly review and approve rule changes and select the ones they want to commit to production.  Performance has also been improved.  Decision tables have been updated to use the latest HTML5 technology, which makes them faster, easier to use and more cloud-friendly. Execution can be up to 3,000 times speedier for projects that use very large decision trees and tables and graphs than previous versions of Blaze Advisor.

"The imperative in the business rules marketplace today is greater agility, which has always been one of FICO Blaze Advisor's advantages," said Don Griest, senior director of product management at FICO. "In the latest version we focused on giving business users even greater control, so they can react faster to market changes and make the best possible decisions about what to offer, what price point to use, what transactions to approve and when to take corrective action."

"Decision management projects are increasingly being driven by the business side," James Taylor, CEO Decision Management Solutions, experts in decision management, decisioning technology, business rules and predictive analytics.  "The environment is shifting from the technology user to the business user, and today, business users need to be able to perform 100 percent of the decision management tasks.  At the same time, the ROI of getting rules to market faster is significant, with operational decisions managing time-sensitive problems like risk and fraud, and customer interactions."

FICO® Blaze Advisor® is the world's leading business rules management system for maximizing control over high-volume operational decisions. Blaze Advisor provides companies across industries with a scalable solution that delivers unprecedented agility and actionability for smarter business decisions.

About FICO

FICO (NYSE:FICO) delivers superior predictive analytics solutions that drive smarter decisions. The company's groundbreaking use of mathematics to predict consumer behavior has transformed entire industries and revolutionized the way risk is managed and products are marketed. FICO's innovative solutions include the FICO(®) Score -- the standard measure of consumer credit risk in the United States -- along with industry-leading solutions for managing credit accounts, identifying and minimizing the impact of fraud, and customizing consumer offers with pinpoint accuracy. Most of the world's top banks, as well as leading insurers, retailers, pharmaceutical companies and government agencies, rely on FICO solutions to accelerate growth, control risk, boost profits and meet regulatory and competitive demands. FICO also helps millions of individuals manage their personal credit health through Learn more at FICO: Make every decision count((TM)).

For FICO news and media resources, visit

FICO, Blaze Advisor and "Make every decision count" are trademarks or registered trademarks of Fair Isaac Corporation in the United States and in other countries.

CONTACT: Media: Elisabeth Hershman for FICO, +1-212-289-6734,; Investors: Steven Weber, +1-800-213-5542,

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